Uncommon Wisdom

Jul 28 2008   5:45PM GMT

New search targets quantity, not relevance

Tom Nolle Tom Nolle Profile: Tom Nolle

Cuil, a startup search company, plans to go after Google on its own prime turf, the volume of pages indexed and available, and also present results in a magazine-like form that is more attractive to users.

This will be the first new search effort that is aimed at quantity rather than relevance, showing that the relevance differentiator has been difficult to validate in the minds of users. The project will launch this week (they say today) and is expected to draw a lot of early interest. The question will be how long that interest lasts and what paths Cuil has for monetization.

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