New mobile data pricing targets travelers

The mainstream tech publications are picking up the theme of “mobile voice is a commodity” and citing the new data plans such as Verizon’s plan for 5GB per month for $60 as proof. We think the conclusion on voice is correct (we’ve stated it ourselves, so that’s no surprise) but we believe the new data plans are independently targeting a market sector the mobile carriers believe to be a key one—the “hotspot user”. A business traveler might well stay four or five nights in hotels and also visit airport lounges three to four times in a month, according to research, and if the traveler used hotel and hotspot Internet access would likely pay around $70 per month in service costs. The new plans are attempting to pirate these travelers through slightly lower pricing.