Uncommon Wisdom

Mar 1 2010   2:05PM GMT

Lower Apple iPhone prices could pressure AT&T upgrades



Posted by: Tom Nolle
Tags:
4G
Apple
backhaul
iPhone
smartphones

Apple may be planning to lower its iPhone pricing to reduce the risk of losing the low end (where the growth likely is) of the smartphone market to competitors. The move may also be necessary to keep AT&T and other operators that have iPhone alliances from pushing competitive models more suited to the budget of the average phone buyer.

It’s hardly unusual for companies to target premium buyers in their early models, and that’s particularly true of Apple, which relies so much on cache to sell its stuff. A cheaper iPhone could create stress for AT&T, though: Too much success would boost traffic and force the carrier to accelerate its upgrade of wireless backhaul. The question is whether Apple would make a change without considering 4G migration, which is in the cards for AT&T and most other Tier 1 mobile operators by the first half of next year.

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: