Uncommon Wisdom

Dec 7 2009   12:49PM GMT

FCC looks at Internet via TV to promote broadband adoption

Tom Nolle Tom Nolle Profile: Tom Nolle

The FCC is looking at Internet-to-TV connection boxes as a way of building more perceived value for broadband and increasing its adoption in the U.S., particularly in more urban areas. Many users told the FCC and other researchers that they didn’t see the “value” in broadband, but most of these households did have TVs and could, in theory, use delivered content as a justification.

Unfortunately this idea will almost certainly run aground on the rocks of network TV, which is what most TV viewers want to watch. Online video consumption seems linked most to more sophisticated viewers, not just because of the complexity of hooking a TV to the computerm but because this group wants to watch more out-of-the-mainstream content.

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