Uncommon Wisdom

May 15 2008   12:20PM GMT

Comcast to buy Plaxo

Tom Nolle Tom Nolle Profile: Tom Nolle

Comcast is buying social network and photo site Plaxo, and plans to integrate it into Comcast’s offerings, perhaps even creating a set-top box that could be used to “tune” to Plaxo sites and view pictures. The move is one of several recent steps taken by content and network firms to gain access to web properties for exploitation, and it seems to show that the whole sector is now looking for positive symbiosis among a variety of customer-reaching strategies, perhaps to stave off price competition. In Comcast’s case, we believe it is a step to attempt to hold profit and revenue in a market where satellite and RBOC competitors are generating significant pressure

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