Cisco to launch collaboration strategy

Cisco will shortly be launching its collaboration strategy, and will be changing its “Human Network” advertising campaign (a good branding exercise for Cisco) to reflect a more collaborative theme. The Cisco strategy, we believe, will be to link its collaborative and telepresence offerings and social network tools into a corporate service ecosystem that Cisco will provide online as a service and not as a product. This new venture may create some clashes with carrier customers that have their own plans in the area, but we believe Cisco also plans to sell service through carriers, as Microsoft does with its CSF.