Uncommon Wisdom

Apr 15 2010   1:37PM GMT

Broadcast-to-mobile network plans gain momentum



Posted by: Tom Nolle
Tags:
broadcast networks
mobile devices
spectrum

There is continued momentum behind the idea of creating a national broadcast-to-mobile network with spectrum contributed by a number of the big networks. This would let broadcasters reach properly equipped mobile devices with direct broadcast programming, bypassing content delivery online.

There’s no question that if live programming or first-run episode viewing on mobile devices gets popular, it’s a lot more efficient to send the material to devices using traditional RF technology. There’s also been some Congressional interest in creating emergency-compatible handsets for disaster communication, and this would also rely on RF delivery.

The question is whether there’s going to be much device support (especially for phones) for the notion. Even if handset players like the idea, it might take government intervention to get operators to buy in. Still, we’re hearing some Tier One carriers are very interested because it would help reduce mobile video traffic they don’t expect to be able to charge for anyway.

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