Apple bids for spectrum? Doubtful

September 14 2007: Apple may join the ranks of spectrum bidders in the upcoming FCC auction according to many reports, but we’re doubtful this would happen. First, having its own 3G network might put Apple into competition with other network operators to whom Apple hopes to sell iPhones. Second, the ROI on wireless networking is considerably lower than that which Apple has come to expect. But on the other side is a growing concern at Apple that players like Google might create a private pond or ecosystem using wireless and use it to promote not only search but also equipment–Google you recall is rumored to be looking at a handset.

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