The Wholesale Application Community, a body dedicated to creating an application set and developer program across carrier boundaries, has named its initial board (all from service providers) and said it will release its SDK to developers in November based on the first release of its specification.
WAC is an important initiative because it provides a means of promoting applications that can be used on multiple handsets and across multiple operators. Limits in either area tend to fragment the market and lower developer interest. So far, WAC is gaining good support among operators, but it’s not clear how far individual equipment vendors are supporting it, and that could be a game-changing issue down the road.
Lacking vendor support in a direct way, WAC members would have to spend more on development of their own software assets to meet WAC specs, force WAC to act as a super-application-framework software component (presumably by a build/buy) or accept slow and uneven progress. The latter, we think, is unlikely and vendors will probably be pressured to quickly provide tools to conform to WAC interfaces.
Alcatel-Lucent is already committed to that with its Open API Program, but the rest of the industry isn’t forthcoming with their plans as yet.