Posted by: Tom Nolle
Alcatel-Lucent, CDNs, content delivery networks, content monetization strategy, OTT content providers, QoE, quality of experience, streaming video, video performance
In the media space, Alcatel-Lucent has announced a tool that’s designed to help operators tune their delivery infrastructure to video needs. AppGlide Video Analytics is a combination of analytic tools and a pair of probe options, one of which is on the client device as a player plugin and the other at the server end.
Operators may or may not be able or willing to use the player plugin, but if they do, they can get specific information on how the video stream performed right to the point of consumption. The goal is to track video performance and fix problems that might impact video viewing quality and abandonment rates, both of which could be very important to commercial OTT content providers like Netflix or Hulu or to advertisers.
The way AppGlide is positioned makes it clear that Alcatel-Lucent is working hard to present its CDN strategy to operators and to help them differentiate operator-owned CDNs from the big commercial players. The former step is very logical; operators in our survey have made it clear that they believe that an internal CDN is an essential part of their content monetization strategy.
Based on the same survey, I’m of the view that differentiating versus commercial CDNs is less of an issue. Operators think CDN operators have their own monetization goals that are competitive with those of the operators. In any event, what I’m seeing in the operator world is an increased determination to deploy CDNs on their own, and that makes a vendor CDN strategy potentially important, even critical, if they hope to support operator content trends.