Posted by: Jessica Scarpati
applications, ARPU, integrated services, mobile devices, Nokia Siemens, Nokia Siemens Networks, smartphone applications, smartphones, wireless, wireless carriers
We’re hearing a lot these days about how carriers are seeing their average revenue per user (ARPU) go down with the advent of unlimited voice and data plans, so they will have to make their money partnering with developers of smartphone applications or themselves offer integrated services.
At SuperCOMM 09, I heard from Michael Mullineaux, marketing manager at Nokia Siemens Networks, who demonstrated an application that would combine location with e-commerce and book an evening in Las Vegas from a mobile device.
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