Telecom Timeout

Jan 22 2010   10:07PM GMT

LTE is coming! Wait, no it’s not. Oops, sorry, yes it is!

Jessica Scarpati Jessica Scarpati Profile: Jessica Scarpati

fail Filed under: Weird Moments in Telecom PR.

Just at the tail end of 2009, a few editors here were sent the same pitch (from a PR agency that shall remain nameless) with an intriguing subject line: Briefing Request? Why LTE Won’t Happen This Year….

Aside from the fact that 1) the year was practically over, 2) forgiving what was perhaps a typo (“this” instead of “next”), AT&T and Verizon Wireless have each said they are planning for full deployment in 2013 (with maybe a small roll-out at the end of 2010 in some select markets), it intrigued us all the same.

We were offered a briefing with someone from Spirent Communications, a telecom testing lab, who “would like to give you a wireless telecom insiders’ view why despite their claims to the contrary, carriers will not be able to deploy LTE and 4G in 2010 as has been widely reported.”

Fast forward to Wednesday, and this arrived from Verizon Wireless:

VERIZON WIRELESS CHOOSES SPIRENT TO PROVIDE TESTING SOLUTIONS FOR THE CERTIFICATION OF LTE DEVICES

BASKING RIDGE, N.J., and SUNNYVALE, Calif. – Verizon Wireless announced today that the company has selected Spirent Communications as a provider of testing solutions for the certification of devices that will operate on the nationwide 4G Long Term Evolution (LTE) network that Verizon Wireless is building on the Upper 700 MHz C-Block spectrum.

Um, I wonder if they know how their vendor really feels…

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