My wife and I were recently at a wine and food pairing event. At our table, when everyone pulled out their phone over the course of the evening, there was only one type of phone at our table: the iPhone.
I can’t help but recall that a few years back, the smartphone you’d see most often was the BlackBerry.
We all knew that RIM was taking a beating, but when recent news showed that the once-powerful BlackBerry has been knocked out of the Top 5 Smart Phones category according to market share, it was still a bit of a surprise to hear.
Canada’s newspaper The Globe and Mail reports:
“RIM is in uncharted territory now,” says Kevin Restivo, an analyst with IDC, noting that since the firm started tracking the statistics in 2004, RIM has always been in the top five. “Its newfound standing in the world is a direct result of intense competition and share losses to the likes of Apple, Samsung and other Android-powered phone sellers. RIM needs new products in market soon if it’s to staunch the bleeding.”
The BlackBerry 10 operating system is set to release next year. Will it be what RIM needs to boost itself back into the Top 5… or is it just too late? Time will tell.
Until next time,