Apple – Slips in Trusted

Hi all, Apple has usually ranked high in the list of companies that the general public feel that they can trust. With their product becoming more mainstream the company has worked to keep the image of trust positive. The company has slipped off of the top 20 list of trusted companies in 2012. It only just missed the mark by being rated at number 21 but that still shows that their image is taking a negative bruising over the last year. 2013 will show if they can effectively recover from the negative image.

http://www.ponemon.org/local/upload/file/2012%20MTC%20Report%20FINAL.pdf

Until next time,
TechStop (JW)