Strategic storage vendors

NetApp’s slogan snafu

Oopsie. The UK's Channel Register broke the story yesterday that NetApp's new slogan, 'Go Further, Faster,' is kind of, um, already taken. By, er, Halliburton. Eh, no worries. Not like that...

User response about NetApp and FC LUN snapshots – UPDATED

Last week, I blogged about discussions I've recently had with NetApp and NetApp customers about the company's messaging and products. One of the focal points of the debate was...

Interesting tidbits from around the storage blogosphere

The storage market is a vibrant one right now, and as social networking concepts like blogs become more popular in the corporate world, the storage industry has a lively, varied blogosphere to match. Below are examples of some of the more interesting commentary I've seen lately, in case you missed...

NetApp’s messaging and users’ experiences

NetApp has been on the radar screen more than usual this week, with the announcement of its rebranding campaign followed by its Analyst Day 24 hourse later.

When I've written about NetApp over the past few months, I've received feedback from its customers talking about the...

NetApp really DOES have a heart

Apple’s move away from hardware lock-in to low-cost generic arrays is a shrewd one

I've been seeing the scuttlebutt about Apple and Promise Technology and couldn't help but add my two cents about how many Promise arrays I've seen pop up lately. Last week, while installing our IBM...

Xiotech predicts storage crisis, will tell us how to solve it later

Xiotech put out an intriguing press release yesterday, headlined "IT MANAGERS EXPRESS CONCERN ABOUT STORAGE SCALABILITY AND CAPACITY." It discusses survey results from end users establishing that reliability is a key feature when considering storage systems (I personally prefer the ones that crash...

Slowdown could push VMware into storage market

It seems crazy, and in many ways it is. The company that essentially created the hottest market in IT has said it will grow 50% over the next year, and the company that owns it has projected $15 billion in revenues for 2008. And yet as of this morning, Company #1, VMware, has seen its stock drop...

EMC slaps its logo on the Boston Red Sox

As a storage reporter who's also a fanatical Red Sox fan, I'm in good position to comment on EMC's latest marketing move: the agreement with the Boston...

If EMC releases solid-state drives in a forest…

As soon as EMC's announcement that it had added support for solid-state drives (SSDs) to Symmetrix crossed the wire, guess who called? If you've been watching the storage space, you know it had to be Hitachi Data Systems (HDS), whose high-end USP array has been do-si-doing around Symmetrix in the...