Comments on: Storage Swagapalooza! http://itknowledgeexchange.techtarget.com/storage-soup/storage-swagapalooza/ A SearchStorage.com blog. Sun, 27 May 2012 15:25:11 +0000 http://wordpress.org/?v=2.6.2 By: Latest edition to the storage swag collection — Storage Soup http://itknowledgeexchange.techtarget.com/storage-soup/storage-swagapalooza/#comment-7225 Latest edition to the storage swag collection — Storage Soup Mon, 15 Dec 2008 19:23:26 +0000 http://storage.blogs.techtarget.com/2008/08/01/storage-swagapalooza/#comment-7225 [...] A while back I did a riveting post for this blog covering my collection of storage s.w.a.g. (stuff we all get) picked up in my travels through the storage industry. I thought I’d follow up with a notice about the latest showpiece in my collection: [...] [...] A while back I did a riveting post for this blog covering my collection of storage s.w.a.g. (stuff we all get) picked up in my travels through the storage industry. I thought I’d follow up with a notice about the latest showpiece in my collection: [...]

]]> By: djensen http://itknowledgeexchange.techtarget.com/storage-soup/storage-swagapalooza/#comment-7224 djensen Mon, 04 Aug 2008 17:12:21 +0000 http://storage.blogs.techtarget.com/2008/08/01/storage-swagapalooza/#comment-7224 Beth, this struck a chord with me. During the years I attended and exhibited at trade shows I often pondered what percentage of "gimmies" would end up in a landfill somewhere. In one two-year period I acquired more than 40 branded foam figures!! I did not throw them away, and instead beqeathed them to a colleague whose children loved those sort of things. Perhaps the takeway from your posting should be that the first step toward "green marketing" is the elimination of "tchotchkes" from marketing programs altogether? While they are fun to collect, they don't necessarily generate leads or effectively support the brand, hence, they are often little more than a momentary novelty before they turn into a long-term environmental issue. Hang on to the trade show novelties you have because someday the idea of using novelties to promote a product or service may become...a novelty?! Cheers! Beth, this struck a chord with me. During the years I attended and exhibited at trade shows I often pondered what percentage of “gimmies” would end up in a landfill somewhere. In one two-year period I acquired more than 40 branded foam figures!! I did not throw them away, and instead beqeathed them to a colleague whose children loved those sort of things. Perhaps the takeway from your posting should be that the first step toward “green marketing” is the elimination of “tchotchkes” from marketing programs altogether? While they are fun to collect, they don’t necessarily generate leads or effectively support the brand, hence, they are often little more than a momentary novelty before they turn into a long-term environmental issue. Hang on to the trade show novelties you have because someday the idea of using novelties to promote a product or service may become…a novelty?! Cheers!

]]> By: Martin Tuip http://itknowledgeexchange.techtarget.com/storage-soup/storage-swagapalooza/#comment-7223 Martin Tuip Sat, 02 Aug 2008 00:07:51 +0000 http://storage.blogs.techtarget.com/2008/08/01/storage-swagapalooza/#comment-7223 At TechEd2008 TNT gave away Blue Spruce saplings which definately stood out in the crowd in my opinion. Sybari used to give away hand made cigars at Exchange conferences. At TechEd2008 TNT gave away Blue Spruce saplings which definately stood out in the crowd in my opinion.

Sybari used to give away hand made cigars at Exchange conferences.

]]> By: Storagezilla http://itknowledgeexchange.techtarget.com/storage-soup/storage-swagapalooza/#comment-7222 Storagezilla Fri, 01 Aug 2008 19:58:10 +0000 http://storage.blogs.techtarget.com/2008/08/01/storage-swagapalooza/#comment-7222 Hahahahahaha. :) Nice collection. Hahahahahaha. :)
Nice collection.

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