Storage Soup

Apr 18 2008   12:31PM GMT

Storage in high places

Beth Pariseau Beth Pariseau Profile: Beth Pariseau

Two press releases caught my eye this week that aren’t exactly earth-shattering, but got me thinking about the way the storage market is changing and widening.

First, SanDisk revealed that its flash cards are recording footage of an excursion to Everest by a three-member climbing team sponsored by Dell, Windows Vista, MSN and MSNBC. Here’s a media gallery of the chilly-looking expedition so far.

Then there was also an announcement from RAID, Inc. of its compact Razor RAID array using 2.5-inch SAS drives, billed as “ideal for small spaces such as cockpits, tanks, submarines and other civilian applications with specific space constraints.” The ‘cockpits’ idea got my imagination going.

Between flash memory, with fewer moving parts and power requirements, and small-form-factor hard disks, not to mention the continued increase in content we store digitally, enterprise-level data storage is worming its way into unheard-of environments. As such, many in the industry have been predicting an increasing focus on edge devices, mobile computing environments and the mobile workforce for the storage market. Hopefully enterprise storage managers are paying attention to these new frontiers while architecting storage at headquarters.

Also, since it’s Friday, and who couldn’t use a laugh? Check out this priceless Gizmodo post on an internal Microsoft sales video that recently made its awkward YouTube debut. Key line: “You’ve gotta wonder how, in a company the size of Microsoft, there’s not a single person who [can] step up and say “Hey, you know what? This Vista music video we’re making for the sales department, complete with a cheesy Bruce Springsteen impersonator and horrible music, damages the dignity of not only everyone involved in its production, but everyone who watches it.”

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  • Tory Skyers
    Your "unheard of environments" statement is SOOOO true! We sell houses and as such we are armimg Realtors and mortgage professionals with the most accurate up to the second data when you are sitting across the table wondering about interest rates or out in a neighborhood looking at a home. Consumers are coming to expect that their sales folks are keyed in up to the second, which means more data on edge devices. The other area I've been keeping an eye on is the automotive space. They have solid state drives, drives capable of withstanding severe vibration and high heat. There are more cars coming with in-dash hard drives for GPS data and for multimedia storage. Not sure how enterprise data will make its way onto these things but I say give it 6 months and someone will come up w/ a way to use them for something work related!!
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