Storage Soup

Nov 25 2013   10:26PM GMT

Say farewell to SNW

Sonia Lelii Sonia Lelii Profile: Sonia Lelii

Last month’s Storage Networking World (SNW) conference in Long Beach, Calif., was the swan song for the semi-annual industry event in the United States.

Computerworld/IDG and SNIA, which launched SNW in the United States in 1999, have decided to end the U.S. version of the storage conference. The two groups will be organizing separate events in the future.

The official SNW website states, “Computerworld/IDG and SNIA have decided to focus our individual conference resources on producing events that cover an expanded storage innovation market and to conclude the production of SNW U.S.”

“It was just that IDG and SNIA had different goals in moving forward,” said an IDG spokesperson who requested anonymity. “We thought it was best to produce our own events.”

IDG intends to incorporate storage in their broader conferences such as CITE Conference + Expo, Open Business and Data +. CITE covers technologies ranging from mobile storage to Big Data that use consumer devices in the enterprise. The Open Business event primarily focuses on Big Data.

SNIA, a group that consists mainly of storage vendors, will go forward with storage-related shows such the Data Storage Innovation Conference and Storage Developer event.

Held every spring and fall, SNW was a major industry influencer until the late-2000s when large storage vendors began focusing more on their own conferences. Attendance at SNWs dropped significantly over the last five years or so, especially among the vendors. During one recent show, a vendor had a booth set up with no one even staffing it.

There was widespread speculation in the industry that SNW would reduce from two shows a year to one, but the SNW parent companies decided to cancel U.S. shows. It’s unclear if SNW Europe – held once a year — will continue. “We are not sure yet,” said a SNIA representative who requested anonymity when asked if the European SNW show would continue.

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