EMC Corp. is building up its training and certifications program by adding new levels of curricula for IT professionals who want to deepen their skills in the cloud, virtualization and data analytics.
The new courses fall under the umbrella of the EMC Proven Professional Training and Certification program. EMC launched a Cloud Architect program last January for IT professionals with a broad and deep understanding of server, storage, security, networking and business application disciplines but want to get better skills for handling virtualization and cloud computing. This course would likely appeal to storage architects.
Now EMC is adding EMC Cloud Infrastructure and Services and the EMC Cloud Architect IT-as-a-Service training and certifications. The first one is targeted for individuals who manage storage, networking or security as part of a team implementing and managing a cloud infrastructure. This is aimed more for the IT specialist rather than a storage architect.
Those who have taken the Cloud Architect Training and Certification program can advance their skills by taking the EMC Cloud Architect IT-as-a-Service course. Participants learn how to create service catalogs and self-service portals. Both of these programs have been open since October.
“The (Cloud Architect) certification program was for those with a high-level skill set,” said Chuck Hollis, EMC’s global marketing CTO. “It’s a week-long course but you had to show prerequisites that were very high. You get a deep level lab experience. You come to our facility and you get expert level experience in building a cloud architecture. For the new certifications, the prerequisites are a bit lower. You are working with a team that builds a cloud and you see how it affects you.”
EMC will also offer a foundational data science and big data analytics training and certification in January 2012. It’s a week-long, associate-level course where participants learn how to use big data and analyze it to help make informed business decisions. “Most business leaders realize it’s no longer your father’s business intelligence any longer,” Hollis said.
These training and certification programs are part of EMC’s Education Services. The training can be taken three ways, based on customer needs. IT professionals can attend an Instructor-led training course given at an EMC training center. These courses are offered frequently based on demand in more than 70 locations globally. Also, EMC can send an instructor to customers’ locations for when there are big teams that need training quickly. The last way to obtain the training is via a video instructor provided through a DVD.
Storage software vendor Aptare is branching out to managing file storage. The vendor today launched Aptare StorageConsole File Analytics, which helps discover and analyze unstructured data. Or, as Aptare CEO Rick Clark puts it, now Aptare “tames the beast of big data.”
The File Analytics app joins the Aptare Storage Console suite, which previously included Backup Manager for backup reporting, Replication Manager, Storage Capacity Manager, Fabric Manager and Virtualization Manager for managing storage in virtual environments. The suite apps are available as standalone products or part of a package that can be managed through a common console. Hitachi Data Systems sells Aptare software through an OEM agreement, and NetApp licenses the Aptare Catalog Engine as part of its snapshot technology.
Aptare’s File Analytics app collects and aggregates unstructured data on storage arrays. Clark said instead of walking the file system for information – which can be a resource intensive process – File Analytics runs without agents for minimal impact on the storage system. It uses a compressed database developed by Aptare code-named “Bantam,” that Clark said can store more than 100 million records in less than 1.5 GB. File Analytics analyzes metada in Bantam, and uses that metada for storage tiering, compliance and to recognize and eliminate duplicate files.
HDS hasn’t disclosed that it will sell File Analytics yet, but Clark said it would be a good fit with HDS’ recently acquired BlueArc NAS platform as well as its Hitachi Content Platform (HCP) object-storage system marketed for cloud storage.
“This allows you to figure out which data to put into those respective platforms,” Clark said. “The first thing a customer asks is, ‘What should I put into those platforms?’ It can also be used to determine which information to move to the cloud.”
Aptare can use a friend like HDS to help sell File Analytics. The product will go head-to-head with Symantec Data Insight for Storage, as well as capabilities included in EMC Ionix ControlCenter, Hewlett-Packard Storage Essentials and Solar Winds Storage Manager.
Archiving and storage and device management pushed storage software revenue up 9.7% last quarter over the third quarter of 2010, according to IDC.
IDC said archiving software revenue grew 12.2% and storage and device management increased 11.3% over last year. Data protection and recovery software is still the most popular storage software, with 34.9% of the market. Backup software giants EMC and Symantec were the overall storage software leaders, with EMC generating $847 million and Symantec $530 million. EMC had a 24.5% share of the $3.46 billion market, followed by Symantec with 15.3%, IBM with 14%, NetApp with 8.8% and Hitachi Data Systems (HDS) with 4.4%. HDS grew the most since last year with a 15.3% increase. EMC increased 10.3%, and the other three vendors in the top five lost market share. IBM grew 8.8% since last year, Symantec grew 2.2% and NetApp grew 0.3%.
Customers apparently feel more comfortable buying storage software from smaller vendors than they do buying storage systems. “Others” – those not in the top five – combine for $1.15 billion in storage software revenue last quarter. That was up 15.3% over last year and made up 33.2% of the market – more than any single vendor.
On the hardware side, external disk storage system revenue from “others” dropped 5.2% over last year, according to IDC’s report released last week. The others in hardware had only 18.5% of the market, well below leader EMC’s 28.6% share. Total storage system revenue increased 10.8%, slightly outgrowing the rate of storage software sales.
EMC solidified its lead as the No. 1 external disk storage vendor last quarter, according to the latest IDC worldwide disk storage systems quarterly tracker.
EMC increased its networked storage revenue by 22% from a year ago, more than doubling the industry year-over-year growth of 10.8%, EMC posted third-quarter revenue of $1.65 billion – up from $1.35 billion a year ago – and increased its market share from 25.9% to 28.6%. IBM held onto second with $735 million, followed by NetApp at $700 million, Hewlett-Packard at $651 million, Hitachi Data Systems (HDS) with $505 million, and Dell at $459 million. IDC considers IBM and NetApp, and HDS and Dell in a statistical tie because less than 1% of market share separates them.
HDS grew the most year-over-year, increasing 22.1% and increasing market share from eight percent to 8.8%. Dell (down 2.6% after ending its OEM deal with EMC) and IBM (10.2% increase) grew at a slower rate than the overall market. Revenue from all other vendors slipped 5.2%, mainly because three of the biggest “others” – 3PAR, Isilon, and Compellent – were acquired by larger vendors since the third quarter of 2010.
IDC found that the midrange segment (from $50,000 to $150,000) had strong growth. “The trend to buy modular systems offering enterprise level functionality, such as scale-out architectures, tiering, data deduplication, etc. continues,” Amita Potnis, senior research analyst, Storage Systems, said in the IDC release.
IDC also said the SAN market grew 16.1% year-over-year and the NAS market grew 3.5%. EMC led the SAN market with 25.3%, followed by IBM (15.4%) and HP (14%). EMC also led in NAS with 46.7% share following its Isilon acquistion, with NetApp at 30.9%. iSCSI SAN revenue increased 19.5%. Dell, with its EqualLogic product line, led the iSCSI market with 30.3% followed by EMC with 19.2% and HP at 14%.
Server vendors HP, IBM and Dell have higher market shares in the overall disk storage segment, which includes server and direct attached storage. EMC still led the category, although all of its revenue comes from external storage. EMC’s overall disk market share is $21.7. HP is next with $1.436 million (18.9%), followed by IBM with $1.125 million (14.8%), Dell $879 million (11.6%) and NetApp at $700 million (9.2%). HDS did not crack the top five. As with EMC, NetApp and HDS are pure-play external storage vendors and get all their revenue from SAN and NAS systems.
The total disk storage market grew 8.5% to $7.6 billion. The external disk storage revenue was $5.8 billion.
We received a couple of reminders this week about how important backing up virtual machines is in an organization’s data protection strategy.
First, virtual server backup specialist Veeam released Backup & Replication 6. That in itself wasn’t a huge development. Veeam revealed full details of the product back in August, and said it would be shipping by end of year. It even leaked the most important detail – support of Microsoft Hyper-V – six months ago.
The most interesting part of the launch was the reaction it brought from backup king Symantec. Symantec sent an e-mail reminding that it too does virtual backup (through its X-ray technology) and claimed “point products are complicating data protection.” Symantec released a statement saying “In the backup world, two is not better than one. Using disparate point products to backup virtual and physical environments adds complexity and increases management costs … Organizations should look for solutions that unite virtual and physical environments, as well as integrate deduplication, to achieve the greatest ROI.”
Sean Regan, Symantec’s e-Discovery product marking manager, posted a blog extolling Symantec’s ability to protect virtual machines.
In other words, why bother with products such as Veeam and Quest Software’s v-Ranger for virtual machines when Symantec NetBackup and Backup Exec combine virtual and physical backup? But the established backup vendors opened the door for the point products by ignoring virtual backup for too long. Symantec didn’t really get serious about virtual backup until the last year or so.
Randy Dover, IT officer for Cornerstone Community Bank in Chattanooga, Tenn., began using Quest vRanger for virtual server backup last year although his bank had Symantec’s Backup Exec for physical servers. Dover said he would have had to put agents on his virtual machines with Backup Exec and it would have cost considerable more than adding vRanger.
“Before that, we were not backing up virtual machines as far as VMDK files,” he said. “If something happened to a VM, we would have to rebuild it from scratch. That’s not a good scenario, but basically that’s where we were.”
Dover said vRanger has cut replication time and restores for his 31 virtual machines considerably. And he doesn’t mind doing separate backups for virtual and physical servers.
“Using two different products doesn’t concern us as much,” he said. “We generally look for the best performance option instead of having fewer products to manage.”
Quest took a step towards integrating virtual and physical backup last year when it acquired BakBone, adding BakBone’s NetVault physical backup platform to vRanger.
Walter Angerer, Quest’s general manager of data protection, said the vendor plans to deliver a single management console for virtual and physical backups. He said Quest would integrate BakBone’s NetVault platform with vRanger as much as possible. It has already ported NetVault dedupe onto vRanger and is working on doing the same with NetVault’s continuous data protection (CDP).
“We are looking forward to an integrated solution for for virtual, physical and cloud backup,” Angerer said. “I’m not sure if either one will go away, but we will create a new management layer. The plan is to have a single pane of glass for all of our capabilities.”
Discussions for buying storage typically begin with determining the company’s requirements, and usually focus on meeting the needs of business critical applications — also known as tier 1 applications.
As the term implies, these applications are the most critical to an organization. In most cases, downtime or interruption to business critical applications causes a significant negative impact to the company. This negative impact can be financial or an embarrassment that could lead to loss of future business.
When companies quantify the business impact of the loss of critical apps, they usually measure it in financial terms such as a material loss of ‘x’ dollars per hour of unavailability. They also look at longer term impacts, such as the number of customers that will go to a competitor because of the downtime. Not only will that business be lost, but the likelihood of the next transaction going somewhere else impacts future business.
A more jarring measurement that some IT professionals use to explain the justification for a business continuance/disaster recovery strategy is how long of an outage would be impossible to recover from, forcing the company out of business. These numbers vary widely by industry, but they certainly get a lot of attention when measured in days or hours.
Storage is a key element in meeting business critical application availability needs, although the amount of management they require on the storage end varies by application. Requirements for storage systems used for business critical applications start with four key areas:
- Data Protection – The potential data loss due to operational error (from a variety of causes), corruption from the application, or a hardware malfunction is real. A recovery time objective (RTO) and recovery point objective (RPO) need to be established for business critical applications. This will dictate the frequency of protection with the generations retained, the data protection technology needed to meet the time and capacity requirements, and the recovery procedures. The data protection strategy used for a business critical application may be different than secondary -– or Tier 2 — applications.
- Business Continuance / Disaster Recovery – BC/DR is a storage-led implementation where the replication of data on the storage systems is the most fundamental element. A solid BC/DR plan requires storage systems that can provide coherent replication of data to one or more geographically dispersed locations. This capability is necessary to ensure the operational availability of the critical app.
- Security – Secure environments and secure access to information are implied with business critical applications. From a storage standpoint, the control of access to information is an absolute requirement and is not always addressed adequately when developing a storage strategy. Block storage systems protect access through masking and physical connection limitations, moving the security problem to the servers. File storage for unstructured data uses a permissions set that relies on the diligence of administrators and has potential openings that must be addressed with careful consideration. This area will improve as more investments are made in storage for unstructured data.
- Performance – Most of the time, business critical applications demand high performance. For storage, quality of service and service level agreements are defined to meet minimum requirements for operation that do not degrade or impede the application’s execution. These require measurement and monitoring of the storage to determine impacting events and degradations where actions can be taken. Isolating performance issues is a complex task that requires skilled storage administrators with tools that work with the storage systems and networks.
Organizations must give careful consideration to their storage for business critical apps. There needs to be a process for understanding the requirements, evaluating the choices for systems that can meet the requirements, and a strategy for the overall business of storing and protecting information.
(Randy Kerns is Senior Strategist at Evaluator Group, an IT analyst firm).
NetApp’s failed attempt to buy Data Domain in 2009 brought a lot of speculation that the storage systems vendor would shift its attention to another backup vendor.
NetApp executives played down the speculation. They said they didn’t need a backup platform, but they wanted Data Domain because its leading position in data deduplication for backup was disruptive and driving strong revenue growth. EMC, which paid $2.1 billion to outbid NetApp for Data Domain, has continued to grow that business despite a plethora of competitors.
NetApp has since made several smaller acquisitions – the largest was LSI’s Engenio systems division – but stayed away from backup. But a few rough quarters have caused NetApp’s stock price to shrink, and now the rumors have returned that it is hunting for backup.
A Bloomberg story today pegged backup software vendor CommVault and disk and tape backup vendor Quantum as the main targets. The story was based more on speculation from Wall Street analysts than sources who said any deals were in the works, but such an acquisition wouldn’t surprise many in the industry.
“I think NetApp needs to acquire companies and technologies, and bring in talent from the outside,” Kaushik Roy, managing director of Wall Street firm Merriman Capital, told Storage Soup.
CommVault and Quantum were among the companies believed to be on NetApp’s shopping list in 2009. A few things have changed. NetApp signed an OEM deal to sell CommVault’s SnapProtect array-based snapshot software earlier this year. That deal is in its early stages. NetApp hasn’t sold much CommVault software yet, but perhaps the partnership is a test run for how much demand there is and could lead to an acquisition.
Quantum was EMC’s dedupe partner before it bought Data Domain. If NetApp bought Quantum in 2009, it could’ve been taken as NetApp picking up EMC’s leftovers. But Quantum has revamped its entire DXi dedupe platform since then, expanded its StorNext archiving platform and acquired virtual server backup startup Pancetera. Those developments could prompt NetApp to take another look.
There are also smaller dedupe vendors out there, most notably Sepaton in the enterprise virtual tape library (VTL) space and ExaGrid in the midrange NAS target market.
However, people who suspect NetApp will make a move expect it will be a big one. CommVault would be the most expensive with a market cap of $1.9 billion and strong enough revenue growth to stand on its own without getting bought. Quantum, which finally showed signs of life in its disk backup business last quarter, has a $524 million market cap but most of its revenue still comes from the low-growth tape business.
Storage technology analyst Arun Taneja of the Taneja Group said buying CommVault would make the most sense if NetApp wants to take on its arch rival EMC in backup. While NetApp was the first vendor to sell deduplication for primary data, it is missing out on the lucrative backup dedupe market.
“NetApp needs to get something going in the data protection side,” Tanjea said. “They’ve missed millions of dollars in the last two years [since EMC bought Data Domain].
“If they want to be full competitors against EMC – and what choice do they have -– CommVault would be better for NetApp to buy. In one fell swoop, CommVault covers a lot of ground against EMC — backup software, dedupe technology at the target and source, and archiving, too.”
Although IT professionals and vendors often think of storage efficiency in different ways, there are usually two main methods of handling it. One is through efficient storage systems that maximize resources. The other is through data management that determines where data is located and how it is protected.
Efficient storage systems control the placement of data within the storage system and the movement of data based upon a set of rules. The systems maximize capacity and performance in several ways:
• Data reduction through data deduplication or compression
• Tiering with intelligent algorithms to move data between physical tiers such as solid state drives (SSDs) and high capacity disk drives
• Caching to maintain a transient copy of highly active data in a high speed cache
• Controlling data placement based on quality of service settings for performance guarantees.
Efficient data management requires dynamically changing the data’s location. This may involve moving data beyond a single storage system. The initial data placement and subsequent movement is based on information about the data that determines its value. This information determines performance needs and frequency of access, data protection requirements including disaster recovery and business continuance demands, and the volume and projected growth of the data. Most importantly, the process takes into account that these factors change over time.
Managing data efficiently presumes that there are classes of storage with different performance and cost attributes, and a variable data protection strategy that can be adapted according to requirements.
When data value changes, it must be moved to a more optimal location with a different set of data protection rules. The movement must be seamless and transparent so the accessing applications are not aware of the location transitions.
Data protection changes must also be transparent so that recovery from a disaster or operational problem always involves the correct copy. Efficient data management must be automated to operate effectively without introducing additional administration costs.
This type of data management existed in the mainframe world for a long time as Data Facility Systems Managed Storage (DFSMS) before moving into open systems.
An interesting area that should be watched closely is migration capabilities built into storage systems that can move data across systems based on policies administrators set up. The IBM Storwize V7000 Active Cloud Engine, Hitachi Data Systems BlueArc Data Migrator and EMC VMAX Federated Live Migration are a few examples of these. The EMC Cloud Tiering Appliance also does this, but is not built into the storage system.
This will be a competitive area because there is great economic value in managing data more efficiently. Watch this area for significant developments in the future.
(Randy Kerns is Senior Strategist at Evaluator Group, an IT analyst firm).
Brocade executives say the 16 Gbps Fibre Channel (FC) switches they rolled out earlier this year have been an immediate hit in the market, with customers upgrading at a faster pace than they did with 8 Gbps and 4 Gbps switches.
During the vendor’s earnings results call Monday evening, Brocade reported nearly $40 million in revenue from 16-gig directors and switches in the first full quarter of availability. Brocade’s total FC revenue was approximately $303 million last quarter. The total FC revenue grew about 10% from the previous quarter, although it was down about 4% from last year. Brocade execs pointed out that all of the major storage vendors have qualified their 16-gig FC gear while rival Cisco has yet to support 16-gig FC.
Brocade execs said server virtualization and PCIe-based flash are pushing customers to the higher performing FC. They also say customers are sticking to FC instead of moving to Fibre Channel over Ethernet (FCoE).
“We saw a faster-than-expected ramp of our 16-gig portfolio of products,” Brocade CEO Mike Klayko said on the call. “This is perhaps the fastest and smoothest qualification process [with OEM partners] of any new product portfolio among our OEMs.”
Jason Nolet, Brocade’s VP of data center and enterprise networking, said FC remains the “premier storage networking technology for mission-critical apps.” He said Brocade is selling FCoE in top-of-rack switches but there is “almost no take-up” in end-to-end FCoE implementations. “Because of that, Fibre Channel continues to enjoy that kind of premier place in the hierarchy of technologies for storage networking,” he said.
The Brocade executives also played up the monitoring and diagnostics built into their 16-gig switches, suggesting the vendor will make more of a push into this area. Brocade customers have turned to third-party tools for this, such as Virtual Instruments’ Performance Probe. But Virtual Instruments CEO John Thompson recently complained that Brocade has been telling its customers not to use Virtual Instruments products despite having a cooperative marketing relationship in the past. The management aspect of Brocade switches will be worth watching in the coming months.
NetApp executives admit they are concerned about how the hard drive shortage caused by floods in Thailand will affect their sales over the next few months. Those concerns prompted the vendor to lower its forecast for next quarter and brought negative reactions on Wall Street.
Of course, NetApp isn’t the only company that will feel the sting of a hard-drive shortage. All storage companies will suffer from a shortage of drives, and customers will suffer too as prices go up. But NetApp also has other issues. Its revenue from last quarter was slightly below expectations, and NetApp is facing increased competition from rival EMC in clustered NAS and unified storage. There is also a potentially sticky matter concerning sales of NetApp storage into Syria for use of an Internet-surveillance system – a situation that NetApp claims it had nothing to do with.
NetApp Wednesday reported revenue of $1.507 billion last quarter, slightly below analysts’ consensus expectation of $1.54 billion. NetApp said its sales were lower than expected in nine of its 46 largest accounts, causing the miss. “The rest of the business was generally positive,” NetApp CEO Tom Georgens said, although he admitted the recent rollout of the vendor’s FAS2240 system prompted customers to hold off on buying entry-level FAS2000 products.
At least four Wall Street analysts downgraded NetApp’s stock today following its results and comments on next quarter, and the price of NetApp’s shares dropped 9% in pre-market trading. NetApp executives said they have adequate hard drive supply through the end of the year, but they have a difficult time predicting what will happen after that.
“The impact of the Thailand flooding can potentially be the biggest swing factor [over the next six months],” Georgens said. “Although enterprise class drives are considered to be the least impacted, we still anticipate some amount of supply and pricing complexity. We have all heard the predictions of the industry analyst and the drive vendors themselves. Some of the information is conflicting, and most of it is changing daily in regards to scope and ultimate impact.”
On the positive side, NetApp said its FAS6000 enterprise platform revenue grew 100% year-over-year, its midrange FAS3000 series increased 34%, and the E-Series acquired from LSI Engenio earlier this year increased 11% from the previous quarter.
Georgens said NetApp’s solid state Flash Cache product is becoming common on high-end arrays, and hinted that NetApp would add data management software for caching data on server-based PCIe flash cards. “I think you’ll continue to see innovation on the flash side from NetApp, both inside and outside the array,” he said.
Still, NetApp executives were forced to deal with unpleasant topics during their earnings call:
Isilon’s scale-out NAS platform sales have spiked this year since EMC acquired Isilon and put its massive sales force behind it. But Georgens said NetApp’s new DataOnTap 8.1 software allows greater cluster capability for FAS storage, and its E-Series (from Engenio) and StorageGrid (from Bycast) object storage platform also increase its “big data” value against Isilon.
Georgens said NetApp’s problems haven’t been caused by EMC’s new VNX unified storage series, despite EMC’s push of its SMB VNXe product into the channel. “The VNX has not caused much of a change in dynamics in many accounts,” he said. “The VNXe in terms of EMC’s channel incentives is something that we’ve seen more of. That’s been the strongest part of our portfolio, so I don’t think they’ve slowed us down much. Nevertheless … that’s been something that’s generated more discussion within NetApp than actually the VNX itself. I think the VNX itself has been inflicting more pain on Dell than on NetApp.”
Sales to Syria
Georgens ended the call by addressing a news story reported by Bloomberg News last week that U.S. congressmen are calling for an investigation into the roles played by NetApp and BlueCoat involving sales of their products into Syria. According to Bloomberg, NetApp’s products appeared in blueprints for an Internet surveillance system being implemented in Syria by an Italian company. Georgens said NetApp did not support the sale of its storage to Syria and “we are just as disturbed that his product is in a banned country as anybody else.” He also pointed out that NetApp only sells storage, not the applications that Syria could use to intercept e-mails.
Georgens added that NetApp is helping the U.S. government in its investigation. “I can tell you we did not actively seek out, we did not choose to sell to the Syrian government, and we’re not looking for a way to circumvent U.S. law to sell to the Syrian government,” he said. “We have no interest in providing product to a banned country. I just wanted to make sure that was clear.”