Since he sold Softek to IBM and was appointed CEO of British-based optical storage vendor Plasmon last November, Steven Murphy has had a tough row to hoe. Plasmon is one of the few survivors–if not the only survivor–of the optical storage market, which historically has been stunted by usability and cost concerns.
Because of optical’s past, Murphy is pitching Plasmon as an “archiving solutions provider.” He says Plasmon led too much with its blue-ray optical media in the past. “It’s important, but what’s more important for IT managers is a conversation about managing their data requirements,” he said. “This is a change for Plasmon.”
Plasmon began its transition with software for its Archive Appliance that allows applications to access the optical drives through standard CIFS and NFS interfaces, rather than requiring applications to understand the optical media management going on under the covers. That extended to its Enterprise Active Archive software, which supports multiple media libraries as a grid and offers encryption-key-based data destruction for individual files.
Last month Plasmon introduced RAID disk into its branded systems for the first time through a new partnership with NetApp. The main goal of the resulting integration, called the NetArchive Appliance, was to give users a nearline single-instance NAS-based archive for rapid recovery of archive data, since optical media typically has at least a 10 second response time, according to Plasmon chief strategy officer Mike Koclanes.
Plasmon has several irons in the fire when it comes to a turnaround strategy under Murphy, including licensing its media for resale by other channel partners, and riding the wave of interest in archiving brought on by amendments to the Federal Rules of Civil Procedure in December 2006. But it’s still going to take some doing to get tactically-oriented IT folk thinking on as long-term a strategic scale as Plasmon’s value proposition demands–users worried about putting out fires aren’t going to be moved by talk of reducing data migrations over decades.
This is where the NetApp partnership comes in. Plasmon has a big task in front of it, trying to bring a medium back to some of the same doorsteps where it has already been passed over before. Maybe if it’s disguised as NAS, goes the current strategy, it could help get a foot in the door.
Koclanes gave the example of one customer who said he was interested in Plasmon’s archiving, but wouldn’t get funding for a new capital equipment project. When the NetArchive product was discussed, it occurred to the customer that he did have built-in funding for more NAS space. “We’re trying to focus on the ways the archive can solve other problems, and ways for users not to have to try to get an entirely new platform put in,” he said.
Plasmon’s newly-minted direct sales force will also emphasize that single-instance archiving to an optical jukebox provides backup relief by removing stagnant files from primary storage systems, has inherent WORM capabilities, and can natively be used either as an on-site part of a library or an off-site data copy for DR, Koclanes said.
Still, anybody checking purchase orders carefully at such a company might notice some unusual costs–while Plasmon systems go for anywhere from $50,000 to $800,000 (“That’s not a price range,” one of my colleagues said when given these figures, “that’s the entire pricing spectrum”), the “sweet spot” according to Murphy is around $225,000. Each optical disk costs about $33–cheap in absolute terms, but not when compared with the cost-per-GB ratios available in today’s hard-drive-based systems.
Perhaps her greatest accomplishment has been to not only survive, but thrive, in the macho male world of EMC. Joe Tucci is an intelligent, honorable human being – I know firsthand – but it will take a long time before sexism no longer exists in this industry. Diane Greene beat the odds and thrived in an industry stacked against her, in one of the more good ole boy male dominated companies in a male dominated business world. –Steve Duplessie, “Kudos Diane Greene“, July 8, 2008.
As he is wont to do, Steve Duplessie ruffled a few feathers with that comment.
But no amount of indignance from EMC’s side of this story has stopped the speculation about whether Greene’s gender among male egos at EMC played a role in her dismissal. The Register’s Ashlee Vance put it this way:
We suspect that Tucci became less enamored with Greene’s style as VMware’s fortunes rose. He would have very little leverage over the firebrand in Palo Alto. She was responsible for making him look good. She wanted too much control of this VMware gem. She caused too many headaches. People kept thinking maybe she should have the EMC CEO post. Ultimately, she had to go.
Lucky for Tucci, investors, as they are wont to do, set unrealistic expectations for VMware. The company had doubled revenue every year since its birth. Why expect that party to end just because VMware’s revenue had swelled past $1bn? Why think that Microsoft entering the market with a server virtualization product tied to Windows would harm VMware’s fortunes?
So, with VMware failing to meet these insane goals, Tucci found the opportunity to justify Greene’s dismissal as a business decision when it’s anything but.
Well, is it, or isn’t it, though? Where do you begin to separate communication style from effective leadership? If what Vance calls Greene’s tendency to be “short” extended to sales calls with potential customers, for example, I can see the argument that personal style impacts business performance. The exec she’s being replaced with was once third in command at Microsoft, bolstering EMC’s argument that he’s the better candidate for steering the company at this stage of its growth.
But unfortunately, EMC has itself to blame for public perception on this issue. Last fall, news of a lawsuit brought by two female former EMC sales employees surfaced in the Wall Street Journal. And it was ugly. It may have been limited to a single sales office and sales manager, as EMC insisted in the wake of the WSJ report, but the company still faced questions about how this kind of behavior had been tolerated at all.
More recently, further discrimination allegations have come out, this time from a male employee who alleges EMC retaliated against him for trying to act on behalf of female employees who felt they were discriminated against. (EMC says he downloaded confidential information before leaving the company and hasn’t given it back.)
There are two sides to every story, and you don’t have to look very hard for sexism in the IT industry (and many others). But there’s no denying that EMC has been accused–and it’s not just a single complaint.
EMC blogger Storagezilla responded to Duplessie’s comments with “We’re not in the 90’s anymore, Steve. Change the tune…one wonders for how long the company should apologise for behaviour it has corrected and works to ensure is never repeated every day of every year?”
But these most recent allegations about discrimination weren’t filed in the 90’s. The first two women filed their suit, according to the court documents, in 2004, and the public story only came to light 10 months ago. The male employee who has complained about discrimination did so this April, according to the Boston Business Journal. In answer to ‘zilla’s question, I think it’s going to take more than a matter of months for the company to have to stop apologizing or demonstrably correcting the behavior, especially when that behavior has to do with something as serious as discrimination on the basis of race or gender.
Fair or not, given EMC’s background, when a female CEO gets canned from the wildly successful company she founded and helped steer to its “unsatisfactory” 49% growth, and her “inexperience” and “lack of execution” are cited as the reasons, the tongues are going to wag.
A day later after the fact, is has become clear that VMware didn’t dump CEO Diane Greene because of personal differences between her and EMC executives. The final straw was a business dispute with EMC brass.
Sources close to EMC say the issue that cost Greene her job was she wanted EMC to spin off VMware into an independent company while EMC CEO Joe Tucci and his team want to keep the majority stake EMC holds. EMC spun out around 15% of VMware’s shares last August in an IPO that raised $1.1 billion.
“Diane wanted a spinout of VMware, and EMC said no we won’t spin out VMware at this time because it is our golden goose,” said a financial analyst who covers EMC.
A full spinoff of VMware has been an issue ever since the first IPO. Analysts have asked Tucci on EMC’s last two earnings calls if a spinoff was in the works for next year (a spinoff would be tax-free if EMC waits until 2009). Tucci gave almost the same answer both times: He said EMC had no plans to spin off VMware “right now” because both companies were performing well, and that creates shareholder value. He added both times that management and the board are focused on creating maximum shareholder value for both sets of shareholders.
Try telling that to investors who have watched VMware’s stock price drop from $125.25 to $40.19 in eight months while EMC shares fell 11.6% Tuesday to a 52-week low of $13.39. Now some analysts are wondering if investors will demand a spinoff.
EMC shed little light on the situation since yesterday morning’s news release revealing that Greene would be replaced by former Microsoft and EMC exec Paul Maritz. Neither EMC nor VMware held conference calls to discuss the move, although Tucci and Maritz did speak to selected media outlets. Tucci told Reuters and the Wall Street Journal that Greene lacked experience to run such a large company as VMware. Maritz told BusinessWeek he’s not underestimating VMware competitor Microsoft, nor is he awed by his old company.
A few of EMC’s bloggers have weighed in, wondering what all the fuss is about. EMC’s VP of Technology Alliances Chuck Hollis wrote that some people are reacting irrationally to Green’s departure.
The real surprise for me is that it was such a surprise for so many people. If you think about it, successful companies often go through different phases, and it’s not unusual for different management skills and styles to be required during the journey.
True. But I know one company that has kept the same CEO for seven years while morphing from a storage systems company to a hardware/software/security/services/server virtualization/wannabe network management behemoth. So EMC actually makes the case against change for change’s sake.
In a blog titled VMware Greene’s contract not renewed, EMC’s Mark “Zilla” Twomey points out that Greene’s contract expires in late July. That explains the timing of the move, but not the reason for it.
Last week we ran a story on SearchStorage.com by Beth Pariseau about friction between VMware and storage vendors as more storage gets connected to virtual machines. Because the story focused on technology and not the internal workings of VMware, EMC was not among the storage vendors listed as banging heads with VMware.
But we found out today just how much friction there was between VMware and EMC, which still owns 86% of VMware after spinning out the rest in an IPO 11 months ago. The friction came to a head this morning when VMware’s board, chaired by EMC CEO Joe Tucci, replaced CEO Diane Greene with EMC executive Paul Maritz. Maritz joined EMC in February when EMC acquired his Pi Corp. and installed Maritz as head of its Cloud Division. Before he started Pi, Maritz spent 14 years with Microsoft and was on Microsoft’s executive committee.
EMC did not say Greene was fired, but its press release did not say she left on her own. Nor did it include any comment from Greene. On behalf of the board, Tucci thanked Greene “for her considerable contributions to VMware” and then predicted that VMware would increase its market share lead in the server virtualization market.
Execs from VMware and EMC have never had a warm relationship, but Greene and her team were allowed to run the company as they wanted as long as it kept growing revenue every year at astronomical numbers. Today’s release also mentioned that VMware was “modestly” adjusting its 2008 revenue guidance below the 50% year-over-year growth it forecast. But a slight miss is hardly enough reason to fire a CEO who has had nothing but success since EMC bought the company in early 2004. Perhaps it was an opening, though, and an excuse to make a move that the board wanted to make for awhile.
One financial analyst who follows both companies attributed the move to “a fundamental difference between VMware and EMC management” more than any failures on Greene’s part. There shouldn’t be much difference now — Greene was the lone VMware executive among VMware’s eight directors. Maritz becomes the sixth EMC rep on the board.
Maritz’s Microsoft background could be another reason for the move. Microsoft’s Hyper-V is now on the market as a competitor to VMware, which may be making some investors nervous. VMware’s stock price has also tumbled from $152.25 last October to $53.19 at today’s opening, but that was largely attributed to the overall market. Today’s news only accelerated the fall — shares fell more than 24% to $40.19 at the market’s close.
Forrester Research analyst Galen Schreck said the drop before today was likely due to market conditions more than increased competition. “I don’t think the entrance of Hyper-V has made much of an impact in this short period of time,” he said.
Going forward, Schreck said Maritz might want to take more of an industry leader role than Greene did. “Diane had been characterized as a humble person, not really flashy, not a big evangelist.,” he said. “Paul could take on a role with more public presence, be more of a keynote-speaker type.”
EMC hasn’t yet replaced Maritz as the head of its Cloud Division but an EMC spokesman said he expects a replacement soon.
I don’t see the terms ILM or Data Lifecycle Management mentioned much anymore on the Interwebs. Odd that we have this many regulatory pressures, and the one thing that could actually save us some money, time and stress when dealing with those pressures hasn’t been seen in headlines for at least a year, maybe two.
Where did ILM go? Did it morph into something else? Based on all the coverage it was getting two years ago, you’d think we would have progressed to hardware-based products supporting ILM initiatives by now. Yet the storage hardware vendors, with the most noticeable exception being Compellent, still haven’t added ILM features to their hardware. Storage software vendors, like Veritas, IBM Tivoli, CommVault, et al., still offer ILM features for their software suites, but today it’s dedupe that has the spotlight. And I’m not so sure I see the reason why.
I understand the marketing behind dedupe: “Hard economic times are ahead, so save money and don’t buy as much disk.” But if you look at the sales figures from the leading storage vendors, they are all meeting their sales estimates, and in some cases exceeding those estimates by a good margin, so businesses apparently haven’t yet gotten into the whole “save money” or the “buy less” aspect of that marketing push.
Managing one’s data seems to me the better way to spend, if you know when to move it to cheap disk, commodity tape and through to destruction. It would free up capacity on fast expensive disk, and reduce the effort needed to satisfy policy pressures. I distinctly remember eons ago sitting in a conference hall and listening to Curtis Preston for the first time, and this topic was the thrust of his talk: Manage your data, figure out where it should live and put it there.
This message holds true now more than ever. Just think, three or four years ago, 250 GB drives were the largest SATA drives certified for storage arrays. Now, with 750 GB to 1 TB in each slot, we have even more of a need to know when the data was created and when it needs to be archived or destroyed. With SSDs rapidly making their way into storage arrays, data management and subsequent movement becomes a crucial cost saving tool.
The part about all this that baffles me the most is liability. You’d think that if you were going to be legally liable to either hold onto or destroy files or information, you’d probably want an automated, “people-resistant” system in place to handle all that. At another recent Techtarget event on DR, Jon Toigo talked about a data map and knowing how valuable your data is in order to best protect the most valuable data. Sounds like a straightforward, common-sense approach, but as far as I know only one vendor is doing it in hardware, and most of the software vendors have gone quiet with their marketing behind it.
The term Information Lifecycle Management conjures up thoughts of managed data, orderly storage environments, documented processes, and responsible governance for me. All these things I’ve seen brought up in blogs (some of my own included) and articles, expressed as concerns for businesses large and small. So why has ILM gone underground?
It began with a press release from QLogic and Microsoft lauding benchmark results showing “near-native throughput” on Hyper-V hosts attached to storage via Fibre Channel, to the tune of 200,000 IOPS.
Server virtualization analyst Chris Wolf of the Burton Group took the testing methodology to task on his blog:
The press release was careful to state the hypervisor and fibre channel HBA (QLogic 2500 Series 8Gb adapter), but failed to mention the back end storage configuration. I consider this to be an important omission. After some digging around, I was able to find the benchmark results here. If I was watching an Olympic event, this would be the moment where after thinking I witnessed an incredible athletic event, I learned that the athlete tested positive for steroids. Microsoft and QLogic didn’t take a fibre channel disk array and inject it with Stanzanol or rub it with “the clear,” but they did use solid state storage. The storage array used was a Texas Memory RamSan 325 FC storage array. The benchmark that resulted in nearly 200,000 IOPS, as you’ll see from the diagram, ran within 90% of native performance (180,000 IOPS). However, this benchmark used a completely unrealistic block size of 512 bytes (a block size of 8K or 16K would have been more realistic). The benchmark that resulted in close to native throughput (3% performance delta) yielded performance of 120,426 IOPS with an 8KB block size. No other virtualization vendors have published benchmarks using solid state storage, so the QLogic/Hyper-V benchmark, to me, really hasn’t proven anything.
I talked with QLogic’s VP of corporate marketing, Frank Berry, about this yesterday. He said that Wolf had misinterpreted the intention of the testing, which he said was only meant to show the performance of Hyper-V vs. a native Windows server deployment. “Storage performance wasn’t at issue,” he said. At least one of Wolf’s commenters pointed this out, too:
You want to demonstrate the speed of your devices, the (sic) you avoid any other bottlenecks: so you use RamSan. You want to show transitions to and from your VM do not matter, then you use a blocksize that uses a lot of transitions: 512 bytes…
But Wolf points to wording in the QLogic press release, claiming the result “surpasses the existing benchmark results in the market,” and claiming that “implies that the Hyper-V/QLogic benchmark has outperformed a comparable VMware benchmark.” Furthermore, he adds:
Too many vendors provide benchmark results that involve running a single VM on a single physical host (I’m assuming that’s the case with the Microsoft/QLogic benchmark). I don’t think you’ll find a VMware benchmark published in the last couple of months that does not include scalability results. If you want to prove the performance of the hypervisor, you have to do so under a real workload. Benchmarking the performance of 1 VM on 1 host does not accurately reflect the scheduling work that the hypervisor needs to do, so to me this is not a true reflection of VM/hypervisor performance. Show me scalability up to 8 VMs and I’m a believer, since consolidation ratios of 8:1 to 12:1 have been pretty typical. When I see benchmarks that are completely absent of any type of real world workload, I’m going to bring attention to them.
And really, why didn’t QLogic mention the full configuration in first reporting the test results? For that matter, why not use regular disk during the testing, since that’s what most customers are going to be using?
On the other hand, QLogic and Microsoft would be far from the first to put their best testing results forward. But does anyone really base decisions around vendor-provided performance benchmarks anyway?
QLogic CEO H.K. Desai had planned to step down this year, but says there is too much going on in the storage industry for him to leave now.
That’s why his heir apparent left QLogic in March, and QLogic isn’t looking for a replacement. “I’ll be hanging around for awhile,” Desai, who has been QLogic’s CEO since 1995 and its chairman since 1999, told me.
He wouldn’t have said that a year ago. QLogic hired Jeff Benck from IBM as COO and President in April 2007 with the understanding that he would replace Desai in a year. But Desai stayed put and Benck left QLogic – eventually signing on with its HBA rival Emulex as COO.
Desai says QLogic isn’t trying to replace Benck, because it doesn’t need to replace the CEO. “The whole plan was for us to have a long-term transition, and it didn’t work out,” Desai said. “I’ve been fully engaged the last few months and I expect to be fully engaged for awhile. I won’t even talk to the board [about a COO] unless we plan a transition, which I don’t expect to do.”
Desai said his change of heart came because the storage networking world is so busy now. The industry is in a transition to 8-Gbps Fibre Channel with Fibre Channel over Ethernet (FCoE) and 16-gig FC coming up on its heels. QLogic is also trying to make inroads in InfiniBand. “There’s so much activity going on now, I don’t want to disturb anything,” he said. “Our team has been working together for so many years, and I don’t want to bring anybody in from the outside to disturb things. There’s a time to do a transition, and I don’t think this is the time.”
Of course, if Desai is looking for a lull in emerging storage technologies to retire he just might work forever.
Yesterday I met with Ibrix, a company I haven’t caught up with in a while. They seem to be doing well with movie production studios, and our meeting featured a screening of Wall-E, the latest picture from Ibrix customer Pixar.
Along the way, I was told that while his business cards still say VP of marketing and business development, Milan Shetti is actually the new president of Ibrix. The handover from former interim CEO Bernard Gilbert has happened over the last few days, according to Shetti. The CEO before Gilbert, Shaji John, remains chairman of the board.
“My gut is that if [Shetti] performs well over the next six months, he’ll end up in that CEO role,” Taneja Group analyst Arun Taneja said.
Generally, companies that undergo frequent reorganizations aren’t doing spectacularly. But Ibrix presented this second transition as a planned one, saying Gilbert had been focused on getting operations moving along, while Shetti has already become the public face of the company. Shetti said Gilbert planned on serving one year as CEO, and that term has been completed.
Or as StorageIO Group analyst Greg Schulz put it, “Ibrix has been shifting from development-focused to that of marketing, business development, partner/reseller/OEM crecruitment and sales deployment execution.” In the past few years, Ibrix has signed channel deals with Dell and HP. Shetti played a key role in both deals, according to the company.
Shetti told me yesterday that Ibrix has been winning deals like the ones with Pixar and Disney because its clustered file system is software-only, and customers can choose their own hardware. Ibrix software can also be embedded within HP or Dell servers at the factory before shipment, so the customer doesn’t have to load software agents on every node.
Ibrix’s software is rumored to be shipping with EMC’s Hulk, but Shetti was mum on that subject.
Although Brocade has a lot on its connectivity plate these days as it transitions to 8-Gbps FC switches, plots its move to FCoE and gets into the HBA game, it still has plans for its fledgling software business.Brocade’s FAN (file area network) initiative has been a bust so far, but at Brocade’s Tech Day Thursday, Max Riggsbee, CTO of the files business unit, laid out a roadmap for a refocused data management portfolio.
Nobody from Brocade used the FAN acronym, but file management remains a key piece of its software strategy, beginning with the recently released Files Management Engine (FME) product. FME is a policy engine that handles migration and virtualization of Windows files. Brocade will add SharePoint file services, disaster recovery for SharePoint and file servers, content-driven file migration and data deduplication in a series of updates through 2010.
Brocade has been fiddling with its files platform and overall software strategy for months now. It dumped its Branch File Manager WAFS product earlier this year, but kept StorageX file migration and Thursday revealed plans for new replication products, including one that deduplicates and compresses files moved across the WAN.
While the new lineup looks impressive on paper, it will take time to play out. And Brocade is walking a tightrope between expanding its product line and treading on its storage system partners’ turf with file virtualization and replication. “We are interested to see how this is received by storage/server vendors,” Wachovia Capital Markets financial analyst Aaron Rakers wrote of the replication product in a note to clients.
Brocade execs say they will take great care to work with partners and avoid competing with them — something they say rival Cisco does with many of its products. Ian Whiting, Brocade’s VP of data center infrastructure, said the new products will be developed jointly with its major OEM partners. “Our business model is all around partnerships with bigger systems companies,” he said. “We believe that’s how customers will consume the technology.”
At least Brocade’s not calling its new files strategy FAN 2.0. That’s a good start.
According to a blog posted today by Sun’s general counsel Mike Dillon, at least one of the patent-infringment counts is off the table in court, after the US Patent Office (PTO) granted a re-examination request filed by Sun.
With regard to one NetApp patent, the ‘001 patent, the PTO has issued a first action rejecting all the claims of this patent. Based on the positive response we received from the PTO, we asked the trial court to stay a portion of the litigation. Obviously, it doesn’t make sense to go through the expense and time of litigating a patent in court if the PTO is likely to find it invalid. The court agreed with our request and at least one NetApp patent has thus far been removed from the litigation.
NetApp started all this by filing its ZFS lawsuit against Sun with great fanfare last September, but Sun has been the aggressor ever since. Sun countersued NetApp’s original suit and accused NetApp of violating Sun’s patents. It tacked on another lawsuit in March alleging patent infringement related to storage management technology NetApp acquired when it bought Onaro in January.
This is the first of six reexamination requests filed by Sun. Dillon said Sun expects to hear more throughout the year.
NetApp refused comment on the latest developments and a survey of NetApp’s many executive blogs hasn’t turned up any further discussion, though some of Dave Hitz’s testimony is now being made available by Sun online.