NetApp is having the same problems as the other large storage vendors these days – more data going into the cloud, elongated sales cycles, declines in federal spending and new innovative vendors taking customers from the big guys.
NetApp’s earnings and guidance released Wednesday reflect these struggles. But it also has one problem that its large competitors don’t have. That is IBM. The biggest problem for NetApp these days is its OEM revenue is in free fall. IBM is its biggest OEM partner, selling NetApp’s E Series business acquired from LSI as well as NetApp’s FAS storage under the IBM N-Series brand. IBM has been pushing its own storage over its partners’, and hasn’t been had much success selling either.
IBM’s strategy and struggles are taking its toll on NetApp. NetApp’s OEM business last quarter fell 34 percent from previous year, and is forecasted to drop 40 percent this quarter. That caused NetApp’s overall revenue of $1.65 billion to fall four percent from last year. NetApp’s guidance for this quarter of between $1.42 billion and $1.52 billion fell far below what financial analysts expected.
“IBM reports its storage business down significantly in the last few quarters, over 20 percent [last quarter],” Georgens said. “IBM also has a portfolio of products they can sell that are alternatives to NetApp. We have both those dynamics at play — their ability to sell through has been challenged and our positioning within their portfolio has been challenged.”
Analysts on the call wondered why NetApp continues to sell through OEMs. OEM sales make up seven percent of its overall revenue. Georgens said the vendor is investing less in its OEM relationships, while looking for ways to sell the E Series more through its own channels. He pointed to the EF all-flash array as successful E-Series product sold through the NetApp brand.
Some analysts claim other vendors hurting NetApp, particularly smaller competitors who are considered more innovative. In a note to clients today, Wunderlich Securities analyst Kaushik Roy pointed to flash startup Pure Storage, hybrid storage vendor Nimble Storage, hyperconverged vendor Nutanix, and software startup Actifio among those with disruptive technologies hurting larger vendors.
“While Pure Storage and EMC’s XtremIO all-flash products are gaining traction, NetApp still does not have an all-flash array that has been designed from the ground up,” Roy wrote. “It is well known that all-flash arrays are elongating sales cycles and customers are delaying their purchases of traditional hybrid storage systems. But what may not be well known is that new data structures, new analytics engines, and new compute engines are also stealing market share from traditional storage systems vendors. …
“In our opinion, NetApp needs to acquire technologies from outside to evolve quickly and remain one of the leading technology companies providing IT infrastructure.”
On the earnings call Wednesday, Georgens defended NetApp’s flash portfolio even if its FlashRay home-built all-flash array will not ship until the second half of the year. He said NetApp shipped 18 PB of flash storage last quarter, including EF systems for database acceleration, all-flash FAS arrays and flash caching products.
“I’ll state it flat out. I would not trade the flash portfolio of NetApp with the flash portfolio of any other company,” Georgens said.
However, he did not rule out acquisitions.
“We are open to opportunities that are going to drive the growth of the company,” Georgens said. “In a transitioning market where there are a lot of new technologies and a lot of new alternatives for customers, there are a lot of properties out there to look at. For the right transactions, we’d be very much inclined to [buy a company].”
When I spoke with Veeam Software CEO Ratmire Timashev a few weeks ago, he said the virtual machine data protection specialist is working on beefing up its data availability capabilities. Today, Veeam revealed more details about its next version of Backup & Replication software that is due in the third quarter of this year.
First, Backup & Replication 8 will be part of a new package called Veeam Availability Suite. The Availability Suite combines Backup & Replication with the Veeam One reporting, monitoring and capacity planning application. Veeam will still sell Backup & Replication as a standalone app, but Timashev said the vendor will focus on the suite to stress Veeam’s availability features.
“Instead of talking about backup and recovery, now we’re talking availability,” he said.
Veeam already disclosed one key feature of Backup & Replication 8 – the ability to back up from storage snapshots on NetApp arrays. Veeam Explorer for Storage Snapshots will also allow recovery of virtual machine, guest file and applications from NetApp SnapMirror and SnapVault. Explorer for Storage Snapshots already supports Hewlett-Packard StoreServ and StoreVirtual arrays.
NetApp is one of two major storage vendors Veeam is adding support for in version 8. It also includes EMC Data Domain Boost (DD Boost) integration. That allows Veeam customers using Data Domain backup targets to take advantage of EMC’s dedupe acceleration plug-in.
DD Boost is the first dedupe target acceleration software that Veeam supports, but Tamashiv said the vendor is working with Hewlett-Packard to support its Catalyst client.
Storage vendor support is part of Veeam’s strategy to move beyond its original SMB customer base.
“Most of our customers in the midmarket use Data Domain as a disk target,” Timashev said. “Working with NetApp and EMC positions us stronger in the midmarket and enterprise.”
Other new features in Backup & Replication 8 include built-in WAN acceleration with replication to go with its WAN acceleration for backups, Veeam Explorer for Microsoft SQL and Active Directory, 256-bit AES encryption for tape and over the WAN, and enhanced monitoring and reporting for cloud service providers.
Customers will be able to use the WAN acceleration for replication of backup jobs. Explorer for SQL is similar to Veeam’s current Explorer for Exchange application. Customers will be able to restore individual databases from backups or primary storage.
Timashev said snapshot support and Veeam Explorer allow the vendor to meet its goals of providing 15 minute recovery point objectives (RPOs) and recovery time objectives (RTOs).
“You can take NetApp snapshots every five, 10 or 15 minutes without affecting your production environment,” Timashev said. “We back up these snapshots, and that contributes to our mission of RPO in less than 15 minutes. Veeam Explorer is about fast recovery.”
Availability Suite will be available in the third quarter. Pricing has not been set yet, but it is expected to be slightly higher than Backup & Replication pricing. Backup & Replication’s current per CPU socket prices range from $410 for the Standard Edition to $1,150 for the Enterprise Plus edition.
Gartner storage research director Pushan Rinnen said she agrees with Veeam that greater storage vendor support will help it move into the enterprise. She said Data Domain integration will also strengthen Veeam’s dedupe performance.
“A lot of enterprises have adopted Data Domain as a disk target,” she said. “Data Domain probably has a much better dedupe ratio than Veeam. In some cases, it doesn’t make sense to turn on dedupe on the source side when you can just have the target-side dedupe.”
Rinnen said the replication improvement “allows Veeam to do more failover and failback, helping with DR.”
EMC and IBM recently launched storage products with the term “elastic” in their names. These announcements were significant for the companies and for the IT community in understanding a direction being taken for storage technology.
EMC launched Elastic Cloud Storage that incorporates ViPR 2.0 software onto three models of hardware platforms. The hardware consists of commodity x86 servers, Ethernet networking, and JBODs with high capacity disk drives. ViPR 2.0 brings support for block, object, and Hadoop Distributed File System (HDFS) protocol storage.
IBM’s Elastic Storage is an amalgam of IBM software solutions led by General Parallel File System (GPFS) and all the advanced technology features it provides. The announcement included server-side caching and a future delivery of the SoftLayer Swift open source software. In addition, IBM Research developed StoreLets that allow software to be run at the edge (storage nodes in Swift) to accelerate data selection and reduce the amount of data transferred.
Elastic is not a new description or label for storage. Amazon Elastic Block Storage or EBS has been the primary storage solution used by applications that execute in Amazon’s EC2. Elastic is a new label from more traditional storage vendors, however. These solutions are being associated with cloud storage and extreme scaling – termed hyperscale by EMC and high-scale, high-performance by IBM (note that IBM already uses the term Hyper-Scale with the Hyper-Scale Manager for XIV that consolidates up to 144 XIV systems). Deployment for private/hybrid clouds is mentioned repeatedly in addition to cloud environments deployed by service providers as targets for elastic storage.
But in the world of IT, we like to fit products and solutions into categories. Doing so helps to understand and make comparisons between solutions. Categorization is also a big factor in having discussions where both parties can easily understand what is being discussed.
These elastic storage discussions are a bit more complex and require more of a description of how they are used than just a product discussion. The initial thought about EMC Elastic Cloud Storage is that it is ViPR delivered in a box. That is true but it is more than that. The box concept doesn’t really foster the immediate understanding of what the system will be used for in IT environments. For IBM, Elastic Storage could be seen as GPFS on a server—a solution that has already been offered as SONAS, Storwize V7000 Unified, and the IBM System X GPFS Storage Server. But again, there is more to IBM Elastic Storage than that.
So, we have a new name that may become a category. It is still too early to tell whether that will have real traction with customers or remain a marketing term. Ultimately, it’s about IT solving problems and applying solutions. Storing and retrieving information is the most critical part of any information processing endeavor and involves long-term economic considerations. The term elastic is a new designation for storage systems, and is currently equated to using commodity servers and JBODs with custom software. Attributes about performance, scaling, advanced features, and reliability go along with the systems and are highlighted as differentiating elements by vendors. Elastic may be a new category, but the name is not yet sufficient to understand how it solves the problems for storing and retrieving information.
(Randy Kerns is Senior Strategist at Evaluator Group, an IT analyst firm).
Overland Storage is going away as an independent company. The storage vendor will become a wholly owned subsidiary after its merger with Sphere 3D is completed. Overland’s products will live on, whether or not they have the Overland brand.
Overland and Sphere 3Drevealed their merger plans Thursday. You need a scorecard to keep track of the two companies’ recent mergers. Sphere 3D acquired virtual desktop infrastructure (VDI) software startup V3 Systems in March and now it is merging with Overland, which merged with tape and removable disk cartridge vendor Tandberg Data in January. Overland CEO Eric Kelly, who is also chairman of Sphere 3D, said the Tandberg merger is proceeding as planned. The companies have completed the first of three phases, with phase three scheduled to wrap up by the end of the year.
Sphere 3D will pay $81 million for Overland stock, and the combined companies will be called Sphere 3D. Kelly and Sphere 3D CEO Peter Tassiopoulos discussed the deal on a conference call with analysts Thursday but did not address what the management structure would look like. However, it would make sense for Kelly to remain chairman and Tassiopoulos to stay on as CEO. The execs did not give a projected date for closing the deal, which requires shareholder approval.
Kelly became Sphere 3D chairman last September when the two vendors formed a partnership around developing a storage platform for application virtualization.
Sphere 3D’s Glassware platform allows companies to put applications from PCs, servers and mobile devices in the cloud. The companies have an integrated product running Glassware technology on Overland SnapDX2 NAS appliances.
Kelly said the first phase of the Tandberg acquisition – including integration of supply chains and internal operations – was completed in March and the second phase is due to finish by the end of June. Overland CFO Kurt Kalbfleisch said he expects the Tandberg merger to reduce the companies’ operating expenses by at least $45 million by the end of 2014.
Overland’s long history of losing money continued last quarter when it lost $6.6 million, despite a sharp increase in revenue following the Tandberg deal. Revenue of $22.3 million was double the revenue from the same quarter last year and up from $10.6 million in the last quarter of 2013.
Kelly said the Sphere 3D merger means “as a combined company, we now have greater financial and operational scale, and a clear path for growth and profitability.” He said the business strategy will include selling software, cloud services and appliances. He did not discuss plans for any specific products in Overland’s tape and disk backup, SAN or NAS families.
Of the combined Glassware-SnapSever DX2 product, Kelly added, “as you start looking at what’s happening in the industry in terms of virtualization, in terms of cloud, and how that integrates with the back-end storage, you see that by putting the two technologies together, we have been able to deliver a product line that we believe is the first to the market.”
Kelly said Sphere 3D’s technology will also work with Tandberg’s products, which include tape libraries and drives, RDX removable disk, disk backup and low-end NAS.
VMware Virtual SAN (VSAN) can be a disruptive force among the rapidly growing roster of software-defined storage startups. But rather than fight VMware, Atlantis Computing wants to play a complementary role to VSAN.
Atlantis today said its ILIO software platform supports VSAN and VMware Horizon 6 VDI software, and that channel partners will bundle Ilio with the VMware software. That’s no surprise. During the VMware Partner Exchange in March, Atlantis said it partner with VMware to bundle its new USX software with VSAN. Atlantis VP of marketing Gregg Holzrichter said that meet-in-the-channel relationship will go into effect within the next six weeks.
Atlantis had focused on VDI with its Ilio software until it launched USX for virtual servers in February. With USX, the startup can now reduce the amount of storage needed for virtual desktops and virtual servers. Holzrichter said the VMware-Atlantis partnership will revolve around VDI, which VMware has identified as one of the major use cases for VSAN. The Ilio USX software can provide data management features still lacking in the first version of VSAN. These include deduplication and compression, key technologies for VDI.
“We’ve been working with VMware to show how the Atlantis Ilio platform extends the capabilities of VSAN in a positive way,” Holzrichter said. “It’s an interesting combination where we allow you to drive down the cost per desktop significantly compared to traditional storage.”
It will be interesting to see where the partnership goes. If there is strong customer interest in using Ilio with VSAN and Horizon, VMware might OEM the software or acquire Atlantis as it did with Atlantis rival Virsto in 2013.
Then again, this could be a temporary arrangement until VMware develops its own data management features, or imports them from its parent EMC or Virsto. VMware no longer sells Virsto software but is expected to add Virsto technology to VSAN.
Holzrichter, who previously worked for VMware and Virsto, said there is room for both Virsto and Ilio technology with VSAN. “If VMware does implement the data services of Virsto, that will not overlap with the Atlantis data services,” he said. “Virsto has best in class snapshots and cloning technology, where Atlantis has best in class inline dedupe, compression, I/O processing and a unique way of using server RAM.”
Atlantis this week also said it has been awarded a patent for its content-aware I/O processing.
Clarification is needed about what lifespan means regarding storage because confusion is created by the way product messaging refers to both in the same context.
Lifespans of storage systems refer to many things: wear-out mechanisms for devices, technology obsolescence in the face of new developments, inadequacies of dealing with changing demands for performance and capacity, and physical issues such as space and power.
The wear-out mechanisms are tied to support costs, which typically increase dramatically after the warranty period that could run three years to five years in enterprise storage systems. These issues all lead to a cycle of planned replacement of storage systems, often triggered by the depreciation schedule for the asset.
For the information or data stored on a storage system, the lifespan depends on the characteristics and policies of that data. Information subject to regulatory compliance usually has a defined lifespan or period of time it must be retained. Other data may have business governance about retention. Most of the data is not so clearly defined, and is left to the owners of the data (business owners in many discussions) deciding about the disposition. Typically, data is retained for a long time – perhaps decades or even forever.
There is confusion about how to update the storage technology without regard to what is the content stored. This requires changing technology without disrupting access to the data, without requiring migration that entails additional administrative effort and operational expense, and without creating risk of impacts or data loss. These concerns are addressed with the many implementations of scale-out technology delivered with NAS or object storage systems.
Clustering, grids, ring, or other interconnect and data distribution technologies are key to scale out. Nodes can be added to a configuration (cluster, grid, ring, etc.) and data is automatically and transparently redistributed. Nodes can be retired – automatically where data is evacuated and redistributed and once empty, the node can be removed – all with transparent operation.
These scale-out characteristics allow storage technology to progress: new technology replaces old. This usually happens within the constraints of a particular vendor software or hardware implementation. The important development is that data is independent of the storage technology change.
For data, the format and the application are the big issues. Data may need to be converted to another form whenever the application that can access the data changes (meaning there is no longer support for that format, etc.). Being able to access data from an application is more important than merely storing information. The ability to understand the data is independent of the storage. Updating technology and progressing data along the storage technology improvements is possible and is being addressed with new scale-out systems. Dealing with formats that persist over time is another issue that can be independent of the storage technology.
(Randy Kerns is Senior Strategist at Evaluator Group, an IT analyst firm).
Microsoft previewed the Azure Files service and new Azure-based disaster recovery capabilities yesterday at TechEd North America in Houston, in line with its major conference theme of connecting on-premise systems and the public cloud.
Azure Files are designed to address the problem of moving an on-premise application or data that uses file-based storage to object-based storage in the cloud. Local applications often run on virtual machines (VMs) and use traditional file protocols, such as Server Message Block (SMB), to access shared storage. But, cloud-based object storage is generally accessible via REST APIs.
Until now, enterprises had to rewrite the applications to use REST APIs or use a gateway product to shift their application data to Microsoft’s Azure cloud storage. Azure Files gives them the option to access an Azure File share using SMB 2.1 or REST APIs, allowing Azure to act as a cloud NAS.
“Think of now having shared and common storage in Azure with an SMB protocol head to it that all your VMs in Azure — all the applications that you’re writing — can now use in a shared manner,” Brad Anderson, vice president of Microsoft’s cloud and enterprise division, said during the opening keynote.
The Azure Files service is available as a public preview. Microsoft declined to provide the expected date for the general release.
Microsoft also has yet to set a timetable for SMB 3.0. When Azure Files are accessed via the currently supported SMB 2.1, the file shares are available only to VMs within the same region as the storage account. REST APIs, however, are available for concurrent file access from anywhere, according to a Microsoft Azure storage team blog post.
According to the blog post, the scalability targets for the Azure Files preview are up to 5 TB per file share, a file size of up to 1 TB, up to 1,000 IOPS (at 8 KB block size) per file share and throughput up to 60 MB/s per file share for large I/O.
Pricing for Microsoft Azure Files is 4 cents per GB for locally redundant storage during the preview period. The price includes a 50% preview discount. Geographically redundant storage is not available during the preview period, according to Microsoft’s Azure site.
Microsoft also unveiled new capabilities for Azure Site Recovery (formerly Azure Hyper-V Recovery Manager) at TechEd. New capabilities will enable customers to replicate VMs from their own data centers directly to Azure and coordinate the recovery of workloads in the cloud. A preview is due next month, according to Anderson.
“This is the No. 1 request that we have heard for Hyper-V Replication Manager today,” Anderson said. He said customers will have a “complete disaster recovery solution with the ability to seriously fail over in an unplanned or planned manner to Azure.”
Anderson said disaster recovery (DR) is typically reserved for only the most mission-critical applications because it’s too expensive and too difficult. But he claimed the simplicity of Azure Site Recovery makes the service suitable for all workloads.
Microsoft priced Hyper-V Recovery Manager by the number of VMs protected, based on the average daily number overly a monthly period. Pricing was $16 per VM protected.
Intel Capital participated in the round, which brings Maxta’s total funding to $35 million. Maxta’s distributed software runs on virtual servers to pools flash and disk storage capacity on the server level, allowing customers to build a SAN with commodity hardware.
Maxta founder and CEO Yoram Novick said the startup is involved in a long-term strategic partnership with Intel to develop a software-based, virtual storage technology that works with Intel chips, motherboards and servers.
“We believe the main challenge for the virtual data center is storage,” Novick said. ““The compute side has improved a lot while traditional storage has not changed much. Intel is working on features to provide better storage in a converged infrastructure. We saw the same thing coming, so we decided to work together. We will work with them to develop a better platform. We will add more features to leverage their architecture.”
Novick said the Maxta storage platform architecture (MxSP) is hypervisor agnostic, although it primarily works in VMware environments. Maxta also announced it is supporting Microsoft Hyper-V and KVM installations if a customer requests it.
“If a customer wants it, they will need to talk to us,” Novick said. “We do it with customers working with other hypervisors. We have limited availability for other solutions.”
The MxSP software does checksums to ensure data integrity, along with local replication to eliminate a single point of failure. It accelerates writes with write-back caching on solid state drives (SSDs) and a log-based data layout. It accelerates reads by caching metadata and hot data on SSDs. It also has the ability to co-locate virtual machines and the associated data.
Novik said use cases include primary storage, disaster recovery, virtual desktop infrastructures (VDI), cloud, and test and development. He said the new funding will be used to expand its sales and marketing. The Sunnyvale, California-based company has 40 employees, mostly engineers.
The B-round funding also was led by Tenaya Capital and existing investor Andreessen Horowitz also participated.
EMC Data Protection and Availability Division executives dropped hints about upcoming snapshot and high availability features and showed off a proof of concept of a new management user interface yesterday during their super session at EMC World.
Guy Churchward, the division’s president, told attendees to expect a big announcement
“shortly” for a new capability called Centaur. A slide referred to it as “snap shot primary to protection storage.” An EMC representative later confirmed Centaur is a “future deliverable.”
“Wouldn’t it be nice if we could actually spit directly from something like a VMAX into a Data Domain? And therefore you actually end run the software backup stack,” Churchward said. “Performance-wise, it’s great. Optimization-wise, it’s great. We’re always looking at disrupting this industry and actually driving a level of innovation.”
Churchward also disclosed plans for protection storage high availability (HA). He said that would take EMC Data Domain’s Data Invulnerability Architecture “just a tiny bit further.” Churchward didn’t supply a date. As with Centaur, the EMC representative would say only that HA is a “future deliverable.”
After displaying a slide illustrating some of the management user interface (UI) improvements for backup and recovery, Churchward issued the following caveat to attendees: “This is a concept of what you will be seeing in the next 18, 24 months of a UI of the future.”
The UI’s initial screen was divided into three segments: system optimization, system health and a data chat box for seeking outside help.
The health portion of the screen listed the total number of systems under management and information such as the number under self-care or EMC-assisted care and the number for which operational fixes were available.
Under system optimization, the UI displayed the number of systems optimized and unoptimized in categories such as capacity forecast, garbage collection and replication lag. The dashboard could indicate the number of systems running out of capacity within 90 days and let the user drill down for more detailed, actionable information, according to Stephen Manley, CTO of EMC’s Data Protection and Availability Division.
Manley outlined an example of a system that wasn’t seeing a good deduplication ratio because its workload included videos and encrypted data that doesn’t deduplicate well. The UI supplied information on options to resolve the issue, such as moving the videos from EMC’s Data Domain to VMware’s vCloud Hybrid Service (vCHS) and the encrypted data to an encrypted container.
“Now the cool thing with this move is it’s going to wait until a good time to move, when the performance and the network bandwidth are available,” Manley said.
In addition to explaining the new UI concept, Manley laid out the company’s vision for providing data protection that can span on-premise, virtualized and newer hybrid and “born in the cloud” consumption models.
“The future of data protection is in metadata,” Manley asserted. “It’s that information about your infrastructure, about your applications, the information about your information, who owns it, the tags, the keywords that are associated with it. That’s what’s going to move us forward.”
Manley broke down the discussion into three areas: hybrid cloud mobility (“the right data in the right place”), analytics-driven automation and cloud-centric data management.
On hybrid cloud mobility: Manley said a company might want to shift data for disaster recovery or analytics, but it needs to understand where it can move the data and what tools will facilitate the migration. “If I move it, is my protection still going to be there? That’s that infrastructure analytics I need and the metadata that goes with it,” he said.
He said application metadata can provide information to ensure the systems function well after the move. “Data mobility is really the lifeblood of the hybrid cloud, and metadata is how you’re going to make it work,” Manley said.
On analytics-driven automation: Manley said he has spoken with customers who have “gathered all the metadata into this lake” and ask him, “Now what?” Those doing analytics are often buried in reports and dashboards.
He said he often fields questions such as: “Am I getting the most I can out of my Data Domain? Am I getting the right dedupe rate? Am I getting the right performance? Should I be upgrading? Should I add more storage? Should I look at a different type of protection storage?”
“Right now, the answer to that is based on some experience and a lot of black magic,” he said. “But, we can do better.”
EMC already captures information about usage on installed systems to help with customer support. Manley said EMC could feed the telemetry into a Greenplum database, analyze it and apply algorithms to make sure the data is in the real-world sweet spot, “not just the white paper sweet spot.”
“What we really need is a social network of machines that connect to each other so we see the interrelationships and then connect to humans so we can take action on it,” Manley said. The answer lies in metadata, he said.
On cloud-centric data management: Manley discussed the need for metadata about a cloud provider’s infrastructure, such as logs to verify service delivery. He said customers may want to move data either within the provider’s infrastructure or to another cloud provider, or they may need to retrieve data. Searching on- and off-premise, they need the single source of metadata to locate what they need, he said.
“That means you need to do the metadata across the products,” said Churchward. “We’re going to play with things like RecoverPoint and Vplex and whatever, mush it up and it’s all going to be magic and it’ll happen.”
After Manley said “yes” with great enthusiasm, Churchward said, “Yeah, no wonder you’re a CTO.”
Las Vegas — Like many online file sharing companies, EMC Syncplicity is trying to balance the user experience with security functions that IT departments demand.
At EMC World this week, Syncplictiy added two enhancements to its online file sharing product — a Storage Vault Authentication function to set security controls on storage repositories and a Syncplicity Connector for SharePoint so data from that application can be accessed and edited via mobile devices.
EMC first integrated a policy-based Storage Vault capability last year that let IT administrators select where data is stored according to user, group, folder file or content type. The storage can be on-premises or in a private or public cloud. The new The Storage Vault Authentication capability gives the IT department the ability to set a second layer for security controls for sync and share data.
“Security has been at odds with usability,” said Jeetu Patel, vice president and general manager of EMC’s Syncplicity business unit. “Your design points should not be at odds. It’s the way you implement that capability. When you add security, there is a way to enhance productivity. That may sound counter-intuitive.”
Patel said the second layer authentication function allows IT to set policy-based controls on the Storage Vault repositories holding certain sensitive data. Previously, user authorization controls to access sync and share data were on the Syncplicity application only.
“This was driven by enterprise customers,” Patel said. “It’s for companies that say, ‘I’m still nervous about the cloud.’ We give them a second layer of authentication. So not only does Syncplicity do authorization but the repository has to allow authorization. You might not need this for all content.”
Patel said the Syncplicity Connector for SharePoint works as a repository for content and helps bridge the gap between the SharePoint application and EMC’s sync and share application. Online file sharing applications often are used to replace SharePoint as a collaborations tool, but companies may not move all files out of SharePoint.
“A lot of repositories don’t die,” Patel said. “You may have found a more progressive way to do things but you still have to access data from those repositories. You shouldn’t have to take on a massive migration problem.”
Syncplicity file and share application is expected to play a role in EMC’s federation business model, in which product development, marketing and sales are balanced among the companies Pivotal, VMware and EMC Information Infrastructure businesses. EMC has identified mobile devices, social platforms, big data, cloud and security as the main growth areas.
“We will work with these assets when it makes sense,” said Patel. “For instance, you can expect to see integration with (VMware’s) AirWatch mobile device manager. There is a lot of collaboration we are doing with different units.