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	<title>Comments on: Industry watchers place bets on EMC-NetApp-Data Domain love triangle</title>
	<atom:link href="http://itknowledgeexchange.techtarget.com/storage-soup/industry-watchers-place-bets-on-emc-netapp-data-domain-love-triangle/feed/" rel="self" type="application/rss+xml" />
	<link>http://itknowledgeexchange.techtarget.com/storage-soup/industry-watchers-place-bets-on-emc-netapp-data-domain-love-triangle/</link>
	<description>A SearchStorage.com blog.</description>
	<pubDate>Sat, 28 Nov 2009 12:38:05 +0000</pubDate>
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		<title>By: EnorMouse</title>
		<link>http://itknowledgeexchange.techtarget.com/storage-soup/industry-watchers-place-bets-on-emc-netapp-data-domain-love-triangle/#comment-7449</link>
		<dc:creator>EnorMouse</dc:creator>
		<pubDate>Wed, 01 Jul 2009 22:38:13 +0000</pubDate>
		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/storage-soup/?p=6777#comment-7449</guid>
		<description>I am not any sort of an analyst, but a little digging brought me to these conclusions.

Netapp bought 28% of Data Domain around $25 when they made the deal. Check the trades and SEC submissions.

If NetApp win now they pay $30 in shares and stock for the remaining 72%

This gives an average cost of purchase around $29

If EMC wins they give NetApp $57M and a profit on those 28% shares - approximately a total win of $150M. They also get control of a company under hostile conditions which they have to seriously work on to recoup their investment - or it will devalue rapidly.

If EMC raises their bid NetApp can walk away with a larger profit. if NetApp matches at say $33 then NetApp's average cost is still below $30.

Despite all the bluster - and I believe the financial markets have been desperately hoping EMC will be foolish enough to keep bidding - The current price for Data Domain means whoever buys it needs to work very hard to profit from the deal,

EMC has achieved it's primary objective of ensuring NetApp does not slip away with Data Domain on the cheap. EMC however was not prepared for Data Domain's strong rubbishing of their offer, or NetApp's smart move in covering their purchase by buying the critcal 28% of Data Domain on the open market. Problem EMC now has is Brand and reputation damage, but they are still finacially astute, and can keep presuring in the market.</description>
		<content:encoded><![CDATA[<p>I am not any sort of an analyst, but a little digging brought me to these conclusions.</p>
<p>Netapp bought 28% of Data Domain around $25 when they made the deal. Check the trades and SEC submissions.</p>
<p>If NetApp win now they pay $30 in shares and stock for the remaining 72%</p>
<p>This gives an average cost of purchase around $29</p>
<p>If EMC wins they give NetApp $57M and a profit on those 28% shares - approximately a total win of $150M. They also get control of a company under hostile conditions which they have to seriously work on to recoup their investment - or it will devalue rapidly.</p>
<p>If EMC raises their bid NetApp can walk away with a larger profit. if NetApp matches at say $33 then NetApp&#8217;s average cost is still below $30.</p>
<p>Despite all the bluster - and I believe the financial markets have been desperately hoping EMC will be foolish enough to keep bidding - The current price for Data Domain means whoever buys it needs to work very hard to profit from the deal,</p>
<p>EMC has achieved it&#8217;s primary objective of ensuring NetApp does not slip away with Data Domain on the cheap. EMC however was not prepared for Data Domain&#8217;s strong rubbishing of their offer, or NetApp&#8217;s smart move in covering their purchase by buying the critcal 28% of Data Domain on the open market. Problem EMC now has is Brand and reputation damage, but they are still finacially astute, and can keep presuring in the market.</p>
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