Storage Soup

May 1 2014   10:10AM GMT

HP wants to escort EMC World attendees to 3PAR

Dave Raffo Dave Raffo Profile: Dave Raffo

Hewlett-Packard is gaining momentum and market share with its 3PAR StoreServ arrays, and HP will try to continue that momentum next week at EMC World in Las Vegas.

HP reps will descend on EMC World to try and lure EMC customers to the 3PAR array with the HP Online Import software. The software was developed to migrate data from EMC Clariion and first-generation VNX midrange systems to 3PAR arrays. EMC requires a controller upgrade to go from its earlier systems to VNX2 arrays.

HP’s Online Import software is similar to the utility it developed to move customers from its EVA arrays to 3PAR.

“What if we could make it easier to go from VNX to 3PAR than from VNX to VNX2?” asked Craig Nunes, HP’s VP of storage marketing.

A free 180-day license for the online import utility is included with all new 3PAR arrays. Besides making for an easier migration, Nunes said the 3PAR arrays will convert thick volumes to thin volumes, saving a considerable amount of capacity.

“It’s no coincidence we’re introducing this today, in advance of EMC World,” Nunes said. “It’s a great opportunity to give that CX and VNX base insight into other options.”

The online import is an extension of HP’s “No is a three-letter word” campaign started earlier this year to try to sway EMC customers to switch.

“We’re calling it 72 hours of ‘yes,’ in Las Vegas,” Nunes said. “It’s a social media effort aimed at bringing concierge style services to EMC World attendees – theatre tickets, trips to Grand Canyon and other services they can get by tweeting #72hoursofyes.”

Nunes said HP’s “base of operations” will be at the Canal Shoppes above the Venetian Hotel where EMC World will take place. “We’ll also have a team on the ground in blue HP Storage Yes Team t-shirts connecting with EMC attendees,” he said.

HP’s come-on to EMC customers is of a type that may not be out of place in Vegas. HP’s press release claims attendees can request a complimentary ride from the airport, coffee “or anything else to make their trip more enjoyable.”

That doesn’t leave much out in Vegas. It also could end up costing HP more in services than it makes from a 3PAR array.

“Actually, we say anything you can get from your hotel concierge,” Nunes clarified, although that probably doesn’t leave much out either.

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