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» VIEW ALL POSTS Nov 25 2013   2:27PM GMT

EMC consolidates VMAX, VNX resources, but not products



Posted by: Dave Raffo
Tags:
Storage

EMC has merged its VMAX, VNX and VNXe development teams into one group. According to a blog by EMC president and COO David Goulden, this move will not result in any platform changes. Development teams will remain the same as they are now. Sales teams are already consolidated across the VMAX and VNX platforms.

The move could bring a change to the management software across platforms, however.

Eric Herzog, senior vice president of marketing for the new Enterprise and Midrange Storage Division (EMSD), said one of the goals of the consolidation is to help customers who have multiple platforms manage them better.

“A lot of our customers buy all three products [VMAX, VNX and VNXe],”Herzog said. “Today we have three versions of Unisphere. They look and act the same, but you need one version to launch VNX and a different version to launch VMAX. A lot of enterprises want one version of the product.”

Herzog said it is unlikely that EMC will have the same management application across all three platforms, but the idea is to have one pane to manage all three. “Think it about it more like Adobe,” he said. “You have Acrobat, Acrobat Pro and Acrobat Reader. You launch one and you see all three.”

Unlike when EMC consolidated its Clariion and Celerra platforms into the VNX unified midrange array, this latest move will not eliminate any hardware systems.

“There are no changes to any products, product roadmaps or the way we take our products to market or how we support our customers,” Goulden wrote in his blog.

That may be seen as bad news for those who claim EMC has too many storage array platforms. Along with the products in the new EMSD division, there is Isilon for scale-out NAS, Atmos for cloud and object storage, and the new all-flash XtremIO. EMC execs maintain having different products for different workloads is the best way to go.

“There is some product overlap, but EMC always has some product overlap,” Herzog said. “We don’t see the one platform-fits-all-strategy that one vendor likes to talk about.”

Brian Gallagher, who ran the VMAX team, is president of EMSD. Rich Napolitano, formerly president of the VNX group, will lead a new project inside EMC focused on next generation IT for multi-cloud environments.

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