Posted by: Dave Raffo
3PAR, Hewlett-Packard, storage arrays
Hewlett-Packard picked up a new storage leader as well as a new lead storage platform from its $2.35 billion 3PAR acquisition.
HP today named former 3PAR CEO Dave Scott senior vice president and general manager of its StorageWorks division, reporting to EVP of enterprise servers, storage and networking Dave Donatelli. Scott replaces Dave Roberson, the former Hitachi Data Systems CEO who will be re-assigned inside of HP.
Scott ran HP’s XP enterprise storage division before taking the 3PAR CEO job.
Scott will oversee a group that will continue to sell HP’s current storage platforms, but 3PAR’s InServ family becomes the new flagship. “We’re clearly positioning 3PAR front and center in the midrange and enterprise markets,” HP StorageWorks marketing VP Tom Joyce told StorageSoup.com today in a phone conversation from Barcelona, where HP execs are meeting with European media. “We will lead with the 3PAR F Series and T Series, and if a customer wants an EVA or XP we’ll sell them.”
Joyce’s comments echoed those made by Donatelli last week at HP’s analyst day. Although HP refreshed its high-end P9500 (formerly XP) family last week and Joyce said the vendor plans to upgrade the EVA, he made it clear that HP sees 3PAR as the key to increasing its storage market share.
HP had 11% external storage market share in the second quarter of this year according to IDC. That placed HP tied for third with NetApp behind EMC and IBM. Those numbers show there are a lot of SAN customers who haven’t bought EVA or XP, and HP will chase them with 3PAR. But Joyce said HP won’t push customers off its current flagship, the EVA.
“EVA has well over 100,000 customers and a lot of loyalty,” Joyce said. “We’ll continue to drive that product and deliver feature functionality on our roadmap for next year. If customers want to stay on EVA and buy more, we’ll sell them.”
Joyce said it would be difficult to port 3PAR technologies such as its thin provisioning and Adaptive Optimization automated tiering to other HP platforms, but he pointed out the iSCSI SAN family HP acquired from LeftHand Networks has similar features for the lower end of the midrange.
“LeftHand is definitely below where 3PAR hits, but they have things in common: they run on industry standard gear, they’re built to scale out with thin provisioning, and they’re software management is all inclusive so you don’t have to buy all the options like you do on other arrays,” he said.
That suggests HP’s future storage portfolio will rely heavily on scale-out architectures, with 3PAR, LeftHand and the X9000 NAS – built on technology acquired from Ibrix – as its major platforms.