Storage Market On-Ramp

May 30 2013   4:37PM GMT

Lights, Camera, Action!



Posted by: Jillian Coffin
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Or should I say “Edit, Archive, Share and Deliver!  And do it FAST! 

It’s no surprise that the Media & Entertainment industry has become a key target for many storage and backup technology providers. The huge growth in media content and the increased resolution of files and recordings have made this a fast growing market with a “Big Data” problem and a growing storage demand.  In fact, between 2012 and 2017 we expect a 5x increase in the required digital storage capacity used by Media & Entertainment companies. And according to Coughlin Associates, this is resulting in a $6.2 Billion Market opportunity by 2015!  

Why?

The growth of unstructured data is a concern regardless of vertical industry, but Media & Entertainment organizations face a unique set of challenges.  The large files they work with are accessed often — and managing them isn’t as simple as having scale-out NAS and a smart archiving strategy.  Streaming capabilities and fast retrieval are even more CRITICAL, especially for things like news, sports, etc., where historical footage is often needed. And yes, TAPE is still super important, not only because it offers great capacity for the big files at a very low cost, but because it’s portable and enables quick content sharing.  LTFS makes it even easier to incorporate tape into the process because it looks like any other file system, so most apps can read directly from the tapes.  Finally, production workflow is KEY, and Media & Entertainment companies need scalable storage that can integrate with these systems   and support collaboration. Lots to think about for these folks.

With the help of our strategic partners at Coughlin Associates, the TechTarget Storage Media Group has addressed the information gap that has prevented many of these IT shops from making informed decisions for their businesses.   By targeting storage and backup roles within the Media & Entertainment industry, we have created an unmatched opportunity for our clients to get in front of buyers representing specific audience segments, such as movie studios, TV stations, and digital radio.

Here are some details about our dinner series opportunity that you can take advantage of over the next 6 months: Media & Entertainment Dinner Collateral.

In every conversation we have with our clients we are learning more and more – so I look forward to hearing how you are addressing the market and how we can help solve your challenges and enable the success of your go-to-market strategy. Please feel free to reach out to me directly if you would like more information about our Media & Entertainment event and online sponsorship opportunities.  Look forward to working with you during this exciting time.

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