Zhang wrote a note and put up flyers about the theft, which was picked up by ABC News and which a friend of his posted to his Facebook page, and which was then posted to Reddit and many other websites beyond that. He offered $1000 to the thieves for the data, telling them exactly where on the disk they could find it, giving them the password, and telling them they could keep the computer already; he just wanted to graduate.
Now, in honor of the “Everything Wrong With … in X Minutes” CinemaSins YouTube movie spoofs (and they’re hysterical), here’s everything wrong with this story.
Now in its third year, the event — deliberately scheduled for the day before April Fool’s Day, to ensure your data is backed up in the case of a prank gone awry — is intended to encourage people to make sure their data is backed up, much like the days that daylight saving time starts and ends get piggybacked by Change the Batteries in Your Smoke Detector Day.
Last year, I didn’t find out til afterwards, but this year, I found out in plenty of time to celebrate it properly.
As of Thursday, almost 4500 people had pledged to observe the day, which not only includes making backups of your own data and checking your restores, but also alerting your friends and family.
Vendors such as Carbonite and Kroll also released surveys associated with backups. The Carbonite study found that 30% of small businesses believe their backup plan is insufficient, 45% said their organization had experienced data loss, and 14% were never able to restore their lost business information.
Small businesses often lack a formal disaster recovery plan is because they do not have the budget, the survey showed, but there’s an average cost of about $9,000 for a small business to recover their data after a failure, Carbonite said.
Surveying its own users, Kroll Data Recovery found that of the 81% who do have backups now, 53% use an external hard drive, while 15% used tape and 15% used online or cloud backup services. And while 60% of its customers did have a backup running at the time of the data loss, it wasn’t current or was operating incorrectly, Kroll warned.
World Backup Day now also has posters and t-shirts, as well as a Tumblr. In addition, the event asks people to take pictures of themselves celebrating. “Be sure to take pictures or videos of you promoting World Backup Day!” reads the website. “Just send them to email@example.com, tweet us @WorldBackupDay, or submit them to our Tumblr!” There’s also a Facebook page, an Instagram feed, and a Pinterest page.
In addition, there’s a full press kit, which includes an infographic.
All kidding aside, it’s not a bad time to re-examine your backup strategy; a number of vendors actually do have World Backup Day Sales.
There’s even a contest.
And as a bonus, this year’s World Backup Day is also followed the next day by my favorite holiday, Cheap Chocolate Day, though you can’t always count on that happening, plus some people hold out for the traditional February 15 for that one.]]>
Just kidding. Actually, it was last Saturday, and I didn’t even hear about it til a day or so afterwards. It was, in fact, only the second time the holiday had been celebrated.
As it happens, World Backup Day came into being from a reddit discussion a year ago.
I just think it would be for the good of everyone to have a reminder to save all your cherished pictures, videos and other important data to somewhere secure.
Companies should also get involved, making sure that their customers and their own data is secure and safe. Maybe even the back-up providers could offer discounts and rates based on the date to encourage sales and participation.
Why March 31? The theory was to have your computer all backed up in case there were tricks or viruses associated with April Fool’s Day. There’s now a web page and a Facebook page, as well as a Twitter feed that seems to look for people mentioning hard drive failures and then asks brightly whether they’d remembered to do a backup first — safe out of punching range.
Not surprisingly, backup vendors have jumped on the notion of World Backup Day, with — just as the original poster suggested — discounts and suchlike to encourage people to back up their data, as well as several helpful infographics and even Pinterest sites talking about the scourge of data loss. The holiday is also starting to make it to the mainstream media, and user organizations such as Lawrence Berkeley National Laboratory picked it up as well.
All kidding aside, it’s not a bad mnemonic idea, on the order of changing the batteries in your smoke detector during the switches to and from Daylight Savings Time. (By the way, when do people in Indiana and Arizona change their smoke alarm batteries, if those states don’t observe Daylight Savings Time?) Anything that encourages consumers to do backups is probably a good thing, though an annual backup probably isn’t that much help.
Unlike some holidays such as National Telework Week, which asks people to pledge to work at home and then calculates the hours they worked and the savings they made, World Backup Day doesn’t do any followup, so we don’t actually know how many people observed World Backup Day and from how many data losses we were saved. Perhaps that’s an idea for World Backup Day #3.]]>