Zhang wrote a note and put up flyers about the theft, which was picked up by ABC News and which a friend of his posted to his Facebook page, and which was then posted to Reddit and many other websites beyond that. He offered $1000 to the thieves for the data, telling them exactly where on the disk they could find it, giving them the password, and telling them they could keep the computer already; he just wanted to graduate.
Now, in honor of the “Everything Wrong With … in X Minutes” CinemaSins YouTube movie spoofs (and they’re hysterical), here’s everything wrong with this story.
“Dropbox will be acquired by a major enterprise infrastructure player,” the company wrote. “In another sign that “consumerization” doesn’t mean mimicking consumer technologies in the enterprise but actually acquiring and/or integrating with widely adopted consumer offerings in the enterprise, IDC predicts that Dropbox will be acquired by a major enterprise infrastructure player in 2013. This will certainly be an expensive acquisition, but it will be one that brings an enormous number of consumers (many of whom are also employees), and a growing number of ecosystem partners, along with Dropbox’s technology.”
“Expensive” is putting it mildly; a $250 Series B funding round last fall gave the company a $4 billion valuation, which is expected to be even higher now (though GigaOm still thinks the market is small). Only a major enterprise infrastructure player would be able to afford it.
Part of what makes this prediction interesting is that a Dropbox IPO has been rumored — and highly anticipated — since last year. Dropbox founder and CEO Drew Houston had reportedly received a nine-figure acquisition offer from Apple early on, Forbes reported last year, but turned it down because he wanted to run a big company — though he sounded at the end of the article as though he might be reconsidering that.
As he walked out of [Facebook founder Mark] Zuckerberg’s relatively modest Palo Alto colonial, clearly enroute to becoming the big company CEO he had told Steve Jobs he would be, Houston noticed the security guard parked outside, presumably all day, every day and pondered the corollaries of the path: “I’m not sure I want to live that life, you know?”
The downside with getting a big funding round is that eventually investors want to see some return on their investment — and typically that means either an IPO or an acquisition. Employees also typically want their big buyout, though Dropbox employee stock has reportedly been available on the secondary market.
The advantage of an acquisition by a major vendor is that it could give Dropbox the credibility and structure it would need to fit into the enterprise. It’s not that people aren’t using Dropbox. Quite the contrary — a recent survey by storage vendor Nasuni found that 20% of corporate users were using Dropbox.
This is despite the security and governance holes inherent with using a system such as Dropbox, the security holes in Dropbox in particular, and rules that corporations have attempted to put into place to keep people from using it. (Nasuni found that 49% of the people whose companies had rules against it were using it anyway.) As long as people have multiple devices — and they show no signs of stopping — and need access to their files, as well as the ability to send large files to other people, there’s going to be a need for the functionality, and all the rules in the world aren’t going to stop it, especially when, as Nasuni’s survey indicated, some of the worst offenders are executives.
“The most blatant offenders are near the top of the corporate heap — VPs and directors are most likely to use Dropbox despite the documented risks and despite corporate edicts,” writes GigaOm’s Barb Darrow. “C-level and other execs are the people who brought their personal iPads and iPhones into the office in the first place and demanded they be supported.”
So being purchased by a major player offers the opportunity to rein in some of these users, while still giving them the functionality they need. The company itself has also indicated that it plans to address the issue to make the product safer for corporate users — which would also make it more attractive to an acquirer.
The other likely aspect is that, as we’ve seen with e-discovery and other emerging markets, when the first big vendor goes, many of the smaller vendors quickly follow like dominoes. A Dropbox acquisition would likely presage a whole round of other ones; Wikipedia lists 17 “notable competitors,” including Box.Net and YouSendIt, and there are others. Acquisitions would also help simplify the complicated market.
Although major players such as Apple, Google, and Microsoft already offer their own cloud storage solutions, the vendors might want to acquire other ones for their technology, their people, or simply to get them off the market, while other vendors (dare I suggest HP, which doesn’t have a great track record on acquisitions these days?) would do so simply to get a toe in the market.
Either way, it seems likely that something will happen to this market next year.]]>
So here we are today, and we have a batch of cloud storage and cloud synchronization services — Box, Dropbox, Drive, SkyDrive, and so on, not to mention my venerable Qwest Digital Vault, which magically changed its name to the CenturyLink Digital Vault when CenturyLink bought Qwest.
I have quite an assortment of space kicking around — 25 GB with Google Drive, 2 GB with Dropbox, 5 GB with Box, and I think 7 GB with SkyDrive; I already missed out on a 25-GB offer there, and if there’s an easy way to find out what my capacity is there, I’m not finding it. (I can consider myself lucky I don’t have iCloud. I don’t think.)
My Digital Vault is a whole other kettle of fish. I thought I had 25 GB there — but when I try to log in, it doesn’t recognize my password. Then again, unless my mother has come back from the dead and changed her maiden name, it doesn’t recognize that, either, so perhaps I’m actually using the wrong ID — but the site doesn’t offer me a way to be reminded what that is, and so far I’ve gone through two separate kinds of chat sessions and neither of them can tell me, either. In any event, its website says it only offers 2 GB free, so that’s probably what I have.
(Plus I have BackBlaze for my actual backups, but I’m not counting that.)
That all totals up to 41 GB, which sounds pretty impressive.
The problem is, it’s not really enough to do anything with. It’d be great to store all my pictures in the cloud, so I could always retrieve them and have plenty of copies to keep them safe, but the picture folder on my NAS (aka “The Big Brick,” 2 terabytes) is 57 GB all by itself. Yes, some of those are duplicates — remember the part about copies to keep them safe? — and some of those are videos, now that I have a camera that can take both still photos and videos. Plus every few months or so I collect all my pictures from all the various sources and save those to the big brick, so they’re all together.
Yes, I should delete all the picture copies sometime — but I’m petrified about making a mistake, and who’s got time?
But for the sake of argument, let’s pretend that I’ve found something I can store in the cloud, something that fits. So then I have to try to keep track of which of my fistful of services I’ve stored it in. I also have to keep track of how to get into each one — something I’ve already demonstrated I have trouble with.
I can sign up for Spanning Stats for Google Drive, but that’s yet another site I have to remember to go check. Plus it turns out that it’s actually a sales tool to encourage you to sign up for its Google Drive backup service. Great. Google doesn’t back up its own cloud service?
That brings up my next level of fear — how do I make sure that what I put into the cloud is still there the next time I look for it? I certainly wouldn’t put my *only* copy of my pictures up there — what if there was a problem? What if the service went out of business? If I have to keep copies and worry about backups and synchronization with the cloud, too, then what’s the point?
(I’m not even worrying yet about the different levels of privacy that the different products offer — and I probably should.)
Spanning Stats also helps me only for Google Drive — I would need an application for Box, Dropbox, SkyDrive, and so on. So that’d be at least five applications and websites (each with their own user ID and password) that I’d have to remember.
What I really want is one thing that would check all my cloud storage systems and tell me what’s in each of them. And maybe while it’s at it, it could also keep track of all the various special offers I get for more free cloud storage space — and when they’re going to expire, and how to move the files around so I don’t get charged for anything. Because you know that’s coming, if it’s not already here. We’ve seen it with the credit cards.
Speaking of which, maybe someone could write an app like that for credit card offers, too.]]>