How vendors make the jump to the channel
Posted by: Eric Slack
In any sales situation, from consumer products to large capital equipment, making a sale requires the buyer to understand what they’re getting for their money. In the tech space this...
In any sales situation, from consumer products to large capital equipment, making a sale requires the buyer to understand what they’re getting for their money. In the tech space this...
I recently had lunch with a good friend I used to work in the VAR space. He was my head SE and currently works at another storage VAR. I asked him something about backup, and he commented...
I had lunch recently with a friend and former customer, from my days as a VAR, who manages the storage and virtualization infrastructure at a medium-sized company in the telecom space....
In football, the “red zone” is the area inside the 20-yard line. Getting into it is a good thing. In IT, what I’m calling the red zone has a different connotation, one that would be...
It seems like in every product briefing we attend these days, the manufacturer says they’re interested in the SMB/SME market -- meaning they’re avoiding larger enterprises. A lot of...
As a VAR, don’t you hate it when you uncover a great prospect for a primary disk solution that you sell, only to find out one of the other (many) authorized VARs in your geographic region already has...
A down economy...
