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	<title>Storage Channel Pipeline &#187; MSPs</title>
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		<title>Building a cloud infrastructure without the cost and risk</title>
		<link>http://itknowledgeexchange.techtarget.com/storage-channel-pipeline/building-a-cloud-infrastructure-without-the-cost-and-risk/</link>
		<comments>http://itknowledgeexchange.techtarget.com/storage-channel-pipeline/building-a-cloud-infrastructure-without-the-cost-and-risk/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 17:11:39 +0000</pubDate>
		<dc:creator>Eric Slack</dc:creator>
				<category><![CDATA[cloud computing infrastructure]]></category>
		<category><![CDATA[Eric Slack]]></category>
		<category><![CDATA[MSPs]]></category>
		<category><![CDATA[Storage Channel]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/storage-channel-pipeline/?p=416</guid>
		<description><![CDATA[As the core of many MSPs’ client bases are turning to cloud providers to reduce IT costs, MSPs are facing some unpleasant alternatives. They can become a reseller of cloud services or take on the task (and cost) of setting up their own cloud infrastructure. As we detailed in the last blog, this “MSP challenge” [...]]]></description>
				<content:encoded><![CDATA[<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small">As the core of many MSPs’ client bases are turning to cloud providers to reduce IT costs, MSPs are facing some unpleasant alternatives. They can become a reseller of cloud services or take on the task (and cost) of setting up their own cloud infrastructure. As we detailed in the last blog, this “</span><a href="http://itknowledgeexchange.techtarget.com/storage-channel-pipeline/tackling-the-msp-challenge/"><span style="font-family: Helvetica;color: #800080;font-size: small">MSP challenge</span></a><span style="font-size: small"><span style="font-family: Helvetica">” has meant accepting the lower margins of a <a href="http://searchcloudprovider.techtarget.com/tip/Five-business-challenges-every-cloud-reseller-should-prepare-to-tackle">cloud reseller</a> and largely abandoning their existing business, or accepting the risk and financial burden of setting up and running a cloud computing infrastructure. </span></span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small">Storage Switzerland spoke with the founder and CTO of a Boston-area MSP that’s found a solution to the MSP challenge. For the past two years, it has been running the </span><a href="http://www.storage-switzerland.com/Blog/Entries/2011/6/17_VM6s_Manage_Cloud_Platform_is_getting_MSPs_Back_in_the_Game.html"><span style="font-family: Helvetica;font-size: small">VM6 Managed Cloud Platform</span></a><span style="font-size: small"><span style="font-family: Helvetica">. This software solution runs on Windows 2008/Hyper-V-compatible servers and enables MSPs to create an affordable, all-in-one, virtual cloud infrastructure without a complex networking or storage environment. </span></span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><strong><span style="font-size: small"><span style="font-family: Helvetica">Private shared cloud</span></span></strong></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-size: small"><span style="font-family: Helvetica">While attractive, typical public cloud offerings don’t always sit well with businesses that have relied on an MSP to handle their IT infrastructure in the past. According to the CTO we spoke with, “They’re still leery of becoming a (small) customer in a (very large) public cloud environment. Although the VM6 cloud means they’re sharing infrastructure with our other customers, this solution allows our clients to have the cloud experience while keeping their trusted MSP engaged.”</span></span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-size: small"><span style="font-family: Helvetica">A concern for MSPs running a cloud computing infrastructure is finding a way to scale their infrastructure efficiently to maintain economies of scale and remain cost-competitive. By consolidating customer data into one virtual infrastructure they can reduce costs and gain the flexibility to expand as needed to support growth. This virtual infrastructure allows MSPs to leverage existing technical staff to support more customers, increasing revenue. But the VM6 solution has given this MSP some other benefits as well. </span></span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><strong><span style="font-size: small"><span style="font-family: Helvetica">Reduction of downtime </span></span></strong></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-size: small"><span style="font-family: Helvetica">“The redundancy of this virtual environment allows us to set up VMs for critical application failover easily, and we can migrate VMs as needed to support upgrades and other maintenance events, transparently. This also reduces downtime,” said the CTO. This results in an upgraded level of service for customers that didn’t have true high availability previously. “The ability to move applications off of troubled hardware when problems occur lets our support staff conduct break/fix activities in the background, during regular business hours, instead of in real time when the pressure’s on.”</span></span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><strong><span style="font-size: small"><span style="font-family: Helvetica">‘Asynchronous’ support activities</span></span></strong></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-size: small"><span style="font-family: Helvetica">The MSP can also conduct regular maintenance without scheduling off-hours maintenance windows and requiring employees to work nights and weekends. According to the MSP, “This gives us the flexibility to maximize what’s probably our most scarce resource, specialized technical staff. And, fewer off-hours deployments can greatly improve the satisfaction level for these employees.”</span></span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><strong><span style="font-size: small"><span style="font-family: Helvetica">Confidence</span></span></strong></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-size: small"><span style="font-family: Helvetica">Perhaps the biggest benefit, according to this MSP, is the knowledge that it has a reliable infrastructure that can be scaled when needed easily and maintained in an efficient manner. It also has a working environment that’s more appealing to its most critical employees, with fewer after-hours work and fire drills. This confidence allows the company to bring on more clients and run at leaner staffing levels. And, the CTO can sleep better at night knowing the technical staff is also sleeping, instead of working after-hours on customer problems and scanning the job boards.</span></span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="Body" style="margin: 0cm 0cm 0pt"><span class="EmphasisA"><em><span style="font-size: 10pt"><span style="font-family: Times New Roman">Follow me on Twitter: </span></span></em></span><a href="http://twitter.com/EricSSwiss"><span class="EmphasisA"><em><span style="color: #152133;font-size: 10pt;text-decoration: none"><span style="font-family: Times New Roman">EricSSwiss</span></span></em></span></a></p>
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		<item>
		<title>Tackling the MSP challenge</title>
		<link>http://itknowledgeexchange.techtarget.com/storage-channel-pipeline/tackling-the-msp-challenge/</link>
		<comments>http://itknowledgeexchange.techtarget.com/storage-channel-pipeline/tackling-the-msp-challenge/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 19:26:39 +0000</pubDate>
		<dc:creator>Eric Slack</dc:creator>
				<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[Eric Slack]]></category>
		<category><![CDATA[MSPs]]></category>
		<category><![CDATA[Storage Channel]]></category>

		<guid isPermaLink="false">http://itknowledgeexchange.techtarget.com/storage-channel-pipeline/?p=414</guid>
		<description><![CDATA[MSPs are in kind of a tough situation. Their customers are increasingly looking at outsourced IT services from cloud providers, potentially taking away a big chunk of what has traditionally been their bread-and-butter client base. To keep these customers, an MSP is faced with some unpleasant options. It can become a cloud services reseller for [...]]]></description>
				<content:encoded><![CDATA[<p class="BodyA" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small">MSPs are in kind of a tough situation. Their customers are increasingly looking at outsourced IT services from cloud providers, potentially taking away a big chunk of what has traditionally been their bread-and-butter client base. To keep these customers, an MSP is faced with some unpleasant options. It can become a cloud services reseller for a cloud provider, but this severely undermines its primary value proposition of being its clients’ trusted IT services provider, not to mention its margins. Or, it can attempt to set up a cloud services business of its own, something that can require expertise and money they just don’t have. VM6 has a solution that’s giving MSPs </span><a href="http://www.storage-switzerland.com/Blog/Entries/2011/6/17_VM6s_Manage_Cloud_Platform_is_getting_MSPs_Back_in_the_Game.html"><span style="font-family: Helvetica;color: #800080;font-size: small">another option to meet this challenge</span></a><span style="font-size: small"><span style="font-family: Helvetica">. <span id="more-414"></span></span></span></p>
<p class="BodyA" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="BodyAA" style="margin: 0cm 0cm 0pt"><span style="font-size: small"><span style="font-family: Helvetica">The VM6 Managed Cloud Platform is a software application that uses Microsoft Hyper-V to create a scalable, all-in-one IT infrastructure without any complex network or storage setup. This solution can be installed on any Win 2008/Hyper-V-compatible servers to create a high availability (HA) cloud infrastructure, consolidating the internal storage available on connected servers into a virtual shared-storage pool, replacing the need for a SAN. It supports automated application failover and migration of live workloads among VMs, to provide customers with a true HA solution for critical applications. </span></span></p>
<p class="BodyA" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="BodyA" style="margin: 0cm 0cm 0pt"><span style="font-size: small"><span style="font-family: Helvetica">Storage Switzerland recently spoke with an MSP based in the Boston area that’s been using VM6 for two years. “We just couldn’t afford the investment in traditional hardware and software needed to provide the uptime and scalability that we had to have for a viable cloud service,” admitted the founder and CTO. Only basic Microsoft skills were needed to install and centrally control this virtual infrastructure, providing a way to establish a cloud infrastructure easily and offer the services that its traditional customer base is asking for. It was the enabling technology that allowed this MSP to get into the game.</span></span></p>
<p class="BodyA" style="margin: 0cm 0cm 0pt"><span style="font-family: Helvetica;font-size: small"> </span></p>
<p class="BodyA" style="margin: 0cm 0cm 0pt"><span style="font-size: small"><span style="font-family: Helvetica">More than that, this scalable, virtual environment also gave the company increased efficiencies as it consolidated clients onto less physical infrastructure. And it allowed the MSP to offer a true HA solution, something that was a step up from what most of those businesses had in their own server rooms. But in addition to providing an improved product and service levels for clients, this HA capability provided substantial benefits for the MSP as well. In the next entry we’ll continue this discussion and detail those benefits. </span></span></p>
<p><span style="font-family: Times New Roman"><span class="EmphasisA"><em><span style="font-size: 10pt">Follow me on Twitter: </span></em></span><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;color;font-size: 12pt"><a href="http://twitter.com/EricSSwiss"><span class="EmphasisA"><em><span style="color: #152133;font-size: 10pt;text-decoration: none">EricSSwiss</span></em></span></a></span></span></p>
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