How come “Best Practices” that are so successful over here fail miserably over there? What do companies really need to do to make use of all the information that’s out there? Are the latest fashions going to be fashionable next week let alone next month or next year? And what buzz is really buzzworthy? Joseph Carrabis, CRO and Founder of internationally recognized NextStage Evolution and NeuroMarketer-in-Residence for Critical Mass, helps readers stay ahead of the curve and gives the do’s and don’t’s of implementing best practices in his usual droll, confusingly honest and straightforward manner.