This great phrase (which is way more clever than anything I could come up with) was tweeted by Daniel Taylor (Twitter) last week while talking about the pre-cons which are coming up this week in Tampa. And today is the last day to sign up for $99 (plus a few bucks for fees). After today the price goes up to $109 per person.
There is a better deal available if you have a few people that want to go. If you buy two pre-con tickets for the full price of $109 you get a third ticket for free. If you and a friend were already planning on coming, you may as well bring a third person for basically nothing.
Pre-registration for the pre-con sessions is required so that the restaurant knows how many people to expect for lunch. The same is requested for the main SQL Saturday event as well.