Dun & Bradstreet (D&B) has been providing credible credit information since the 1930’s. Many businesses and financial institutions rely on information from D&B to make credit decisions, guide their marketing efforts, and supplement their supply chain management. These organizations may soon have the ability to access this information on-demand from the cloud. D&B recently announced D&B360, a data-as-a-service (DaaS) system built on the Informatica Cloud. Informatica provides the back-end integration platform. They are focused on data integration, synchronization, and data quality services on-demand.
The DaaS system is intended to allow enterprise software providers to embed D&B data right in their applications, and is designed to integrate with existing software that uses commercial or professional contact data, like CRM or BI software. In addition, the press release announcing D&B360 states that it “integrates relevant, dynamic information from social media and news sources for a complete picture of businesses.” Which makes me think the DaaS system will automatically cross reference credit information about a business with news stories on the business as well as the business’s Facebook information, and maybe even tweets from the CEO.