Posted by: Lauren Horwitz
VMware, VMworld 2010, vSphere
VMware is known for some attention to detail in pulling off its annual confab, VMworld. And the company’s swag is no exception. VMware prides itself on doling out some quality loot for attendees who journey to the mecca of its annual virtualization conference. But attention to detail can border on fixation.
In early July, John Troyer and Luke Kilpatrick of VMware’s Social Media Team took some time out –nearly four minutes, in fact — to demo the VMworld 2010 backpack. They took us through the backpack’s paces — from its compartments for floppy disks (doesn’t everyone bring thumb drives? It’s 2010), pencils, and even an iPhone as well as its environmentally friendly accompaniment, a metal water bottle, and the improved zipper pulls over the 2009 model. The demo was thorough, if a little uncomfortable.
And for those who haven’t yet gleaned the backpack’s value, a Blades Made Simple post made the plea for attendees to recycle undesired packs to needy kids. I have to admit, I gave mine to a friend last year.
The video did bring pause, though. VMware faces some tough challenges over the next couple of years. It has yet to articulate a coherent cloud computing strategy that even its high-end users understand. The latest release of vSphere will be the last to support ESX, compelling users to migrate to the management console-less ESXi hypervisor, which will be an adjustment. And of course, Microsoft’s Hyper-V has become a viable alternative to the higher-priced VMware. Does the focus on backpacks indicate some displaced anxiety?
I look forward to seeing you at the show, and check out our VMworld 2010 coverage here.