Clabby Analytics analyst Joe Clabby is 100% convinced that Microsoft’s Hyper-V will take over VMware in market share over the next three to five years, and makes some strong points for this in his recent report, Six Reasons Why Microsoft’s Hyper-V will Overtake VMware to Become the Major Player in the x86 Server Virtualization Marketplace.
The report came out prior to the shake-up at VMware on July 8, when the company announced that its Board of Directors replaced VMware co-founder and CEO Diane Greene was being replaced, and then lowered its revenue forecast.
VMware had the vision to see the value of virtualization and took the technology to the top unchallenged due to strategy, innovation and sales execution, but that ride is about to come to an end, Clabby said.
“With the introduction of Hyper-V by Microsoft, VMware is about to experience some very serious competition from a vendor with deep pockets, with a massive worldwide marketing and sales organization, with major market penetration across Fortune 500 and small and medium business markets, and with extensive and complementary infrastructure and management product depth,” Clabby reported.
Among the reasons Clabby believes Microsoft will crush VMware are that Microsoft already has an expansive installed base, a mammoth network of direct sales and indirect business partners, and is offering lower prices alternatives to VMware’s hypervisor and related infrastructure/management software products.
Unfortunately, I have to agree. History tends to repeat itself, and this has been Microsoft’s strategy for a very long time: see a great technology, copy it, and outprice the rest of the market.
Vanity Fair‘s July issue had a great article that illustrates this, called “How the Web was Won” that looks at the eveolution of the Internet over the past 50 years, including details of how Microsoft took over Netscape Navigator by developing Internet Explorer.
The computer programmer known for founding Netscape Communications, Lou Montulli, told Vanity Fair, “From a scientific point of view none of us really respected Microsoft. There was definitely a sense of: They’ve put out of business three or four major companies, and they did it simply by copying what they did and outpricing or outmaneuvering them in the market. This is a general feeling of computer scientists everywhere, that Microsoft doesn’t tend to innovate as much and really just enters the market late, takes it over, and then stays at the top.”
Pricing aside, Microsoft already has a massive installed base.
“It will leverage this installed base, and price its products to out-function/undercut VMware’s pricing,” Clabby wrote. “The computing industry saw this same situation arise when Citrix built a leadership base for its terminal server products — only to have Microsoft enter the market and claim significant marketshare after Citrix pioneered the terminal server marke umbrella. Almost the exact same situation is about to happen again — this time between VMware and Microsoft.”
Microsoft also has a packaging advantage with its Hyper-V hypervisor, as it can be delivered with every single version of 64-bit Windows Server 2008, and installing Hyper-V is a cake walk, according to Clabby.
“A box simply needs to be checked during installation and Hyper-V becomes active. By not requiring IT buyers to find/acquire/download additional virtualization software, the job of deploying and testing virtualization within a Windows Server 2008 is greatly simplified. VMware cannot counter this packaging advantage,” Clabby wrote.
The most damning problem for VMware, according to Clabby, is product depth.
Though VMware has the advantage of technologies like VMotion, to move live VMs, and all of the handy add-on management and infrastructure software integrated into VMware, Clabby said Microsoft’s management and infrastructure is far deeper.
Microsoft’s Systems Center product portfolio inlcludes systems management tools like Configuration Manager; Operations Manager; Data Protection Manager; Virtual Machine Manager; System Center Essentials; Capacity Planner, and the list goes on, ad nauseum.
Besides all of those points, Microsoft is a $51 billion dollar software company and VMware’s revenue is just over $1 billion.
In short, given its deep pockets, large installed base and virtualization strategy, it is safe to say Microsoft will, once again, be laughing all the way to the bank.