“Virtualization alone does not a cloud make.”
Seems like a pretty innocuous statement, right? Not when it’s on a Microsoft billboard, and that billboard happens to be along a stretch of highway that VMware employees take to work.
The inference is that VMware, for all its cloud talk, is just a virtualization company at its core (and that Microsoft — with Office 365, Windows Azure and Hyper-V, as the billboard points out — has the full line of products needed to really build a cloud infrastructure.)
IT managers still have server virtualization on the brain as they head into 2011.
Server virtualization is the top priority for IT managers in 2011, according to TechTarget’s 2011 IT Priorities Survey. Of the survey’s 2,300 global respondents, 56% said server virtualization will be keeping them busy this year. That’s up from 46% in last year’s survey (where server virtualization also topped the list).
We spent a lot of time in 2010 writing about the reality of server virtualization, compared to the hype around cloud computing. These IT Priorities Survey results add more fuel to the fire.
The winner of our 2011 virtualization predictions contest is Mike Preston, an IT pro for a school district in Ontario, Canada. Here’s what he thinks the new year has in store for the virtualization market:
Smaller companies are going to thrive as VMware continues to change licensing models. This will only happen, however, if these companies continue to license the way they currently do.
Also, after listening to the VMware Communities podcast, I agree that 2011 will not be the year of VDI, and if you aren’t using VDI now, you won’t be next year, either. The only exception I can see to this is in the education market. Education is slowly coming around to server virtualization, and I can see the cost savings of implementing a VDI solution almost immidiately. The simple fact is, education markets such as ours perform hardware renewals on a yearly basis, and that usually consists of roughly 1000 PCs a year on a five-year cycle. This is a lot of money, which could be offset by a lab or two of thin clients in some of our locations.
Due to the fact that businesses are starting to deliver their own private clouds, you will also see a massive explosion on the market relating to performance-monitoring and security tools, as well as companies investing heavily into their network infrastructure and storage environments.
Mike wins two virtualization books, “Grow a Greener Data Center” by Douglas Alger and “VMware VI and vSphere SDK: Managing the VMware Infrastructure and vSphere” by Steve Jin. Congratulations, Mike!
Check our site next week to see what our Server Virtualization Advisory Board members predict for 2011.
A colleague passed along yesterday’s Dilbert comic strip, which has a pretty random mention of server virtualization. Check it out:
Paul Maritz knows VMware has a target on its back.
The VMware CEO was the latest guest on Fortune’s “Connected with Adam Lashinsky,” where he talked about VMware’s standing in the overall IT market. I recently wrote that Hyper-V vs. VMware isn’t much of a fight these days (and Oracle vs. VMware is even less so), but Maritz made it clear that he takes the threat from both software giants seriously.
“They have unequivocally said that they want to remove the need for any VMware software in your data center,” he said.
Brian Madden, Mike Laverick, Bridget Botelho and myself were guests on yesterday’s VMware Communities Roundtable podcast. We talked about some of this year’s biggest virtualization news — such as VMware’s per-VM licensing, the shift from ESX to ESXi and the low adoption of VDI — and made some predictions about 2011.
Thanks again to John Troyer for inviting us on, and to all the callers who made it a great, interactive discussion. If you missed the show, you can listen to it below:
A whole crew of TechTarget editors and experts will be on tomorrow’s VMware Communities Roundtable show to talk about the top virtualization stories of 2010 and what we expect for 2011.
I’ll be joined by Brian Madden, Mike Laverick and Senior Site Editor Bridget Botelho, and we definitely want listeners to chime in with their thoughts as well. The more interactive, the better! It will help us as we put together our year-end lists of top stories, and maybe it will give you some good ideas for our 2011 predictions contest.
The podcast starts at 3 p.m. Eastern, and all the information you’ll need to listen and call in is on this VMware Communities Roundtable site. If you can’t make the podcast but still want to share your thoughts on the year in virtualization, feel free to email me.
The VMware Mobile Virtualization Platform (MVP) was announced more than two years ago. Then the mobile phone virtualization product kind of fell off the face of the earth until last week, when VMware and LG said they’d add MVP to LG’s Android smartphones.
Basically, the VMware Mobile Virtualization Platform is supposed to give corporate IT more control over personal smartphones without harsh restrictions on personal use. MVP does this with a smartphone hypervisor that creates two profiles, one for business use and one for personal use.
Now you can see MVP’s mobile phone virtualization technology in action. Check out this VMware Mobile Virtualization Platform demo video:
The idea behind the VMware Mobile Virtualization Platform is a good one. For example, I have corporate email on my Droid Incredible, but doing so also gives my IT department permission to remote wipe my phone at any time. I trust that they won’t, but they could. And that’s scary. With mobile phone virtualization and multiple profiles, I wouldn’t have to worry about that, because my personal data and apps would be separate from all my corporate stuff.
Of course, the top factor in the success or failure of the VMware Mobile Virtualization Platform will be usability. This MVP demo video makes it look like a breeze, but I’ll be very interested to hear what real users think once the product hits the market.
Video is a very popular marketing medium in the virtualization world. Some vendors use videos to take shots at competitors, like the infamous “Microsoft Mythbusters” video against VMware. Other times videos are used for nefarious reasons, like the controversial Hyper-V crash video. And IT guys even use video to show off their mad skillz.
Recently, Parallels took the concept of the virtualization marketing video to a new level in terms of creativity, special effects and a degree of weirdness. It combines an Eminem song parody, Avatar-like blue people and a fight between Steve Jobs and Steve Ballmer — all in an attempt to show the benefits of running Windows apps on a Mac with Parallels virtualization. (The chorus goes, “I’m not ashamed/of my PC/but Macintosh/is so sexy.”)
But really, words can’t do this thing justice:
It probably doesn’t surprise you anymore to hear that server virtualization adoption is increasing. Our “Virtualization Decisions 2010 Purchasing Intentions Survey” showed that more companies are planning to expand their virtualization deployments. And the results of a recent IDC survey show how that growth is affecting the hardware market.
Based on responses from more than 400 IT organizations currently deploying server virtualization, IDC forecasts that more than $19 billion a year will be spent on server hardware in support of virtual workloads by 2014. Further, virtualized server shipments are growing at a compound annual growth rate of 14%. That’s more than twice the rate of the entire server market from 2009 to 2014.