Paul Maritz knows VMware has a target on its back.
The VMware CEO was the latest guest on Fortune’s “Connected with Adam Lashinsky,” where he talked about VMware’s standing in the overall IT market. I recently wrote that Hyper-V vs. VMware isn’t much of a fight these days (and Oracle vs. VMware is even less so), but Maritz made it clear that he takes the threat from both software giants seriously.
“They have unequivocally said that they want to remove the need for any VMware software in your data center,” he said.
Brian Madden, Mike Laverick, Bridget Botelho and myself were guests on yesterday’s VMware Communities Roundtable podcast. We talked about some of this year’s biggest virtualization news — such as VMware’s per-VM licensing, the shift from ESX to ESXi and the low adoption of VDI — and made some predictions about 2011.
Thanks again to John Troyer for inviting us on, and to all the callers who made it a great, interactive discussion. If you missed the show, you can listen to it below:
A whole crew of TechTarget editors and experts will be on tomorrow’s VMware Communities Roundtable show to talk about the top virtualization stories of 2010 and what we expect for 2011.
I’ll be joined by Brian Madden, Mike Laverick and Senior Site Editor Bridget Botelho, and we definitely want listeners to chime in with their thoughts as well. The more interactive, the better! It will help us as we put together our year-end lists of top stories, and maybe it will give you some good ideas for our 2011 predictions contest.
The podcast starts at 3 p.m. Eastern, and all the information you’ll need to listen and call in is on this VMware Communities Roundtable site. If you can’t make the podcast but still want to share your thoughts on the year in virtualization, feel free to email me.
The VMware Mobile Virtualization Platform (MVP) was announced more than two years ago. Then the mobile phone virtualization product kind of fell off the face of the earth until last week, when VMware and LG said they’d add MVP to LG’s Android smartphones.
Basically, the VMware Mobile Virtualization Platform is supposed to give corporate IT more control over personal smartphones without harsh restrictions on personal use. MVP does this with a smartphone hypervisor that creates two profiles, one for business use and one for personal use.
Now you can see MVP’s mobile phone virtualization technology in action. Check out this VMware Mobile Virtualization Platform demo video:
The idea behind the VMware Mobile Virtualization Platform is a good one. For example, I have corporate email on my Droid Incredible, but doing so also gives my IT department permission to remote wipe my phone at any time. I trust that they won’t, but they could. And that’s scary. With mobile phone virtualization and multiple profiles, I wouldn’t have to worry about that, because my personal data and apps would be separate from all my corporate stuff.
Of course, the top factor in the success or failure of the VMware Mobile Virtualization Platform will be usability. This MVP demo video makes it look like a breeze, but I’ll be very interested to hear what real users think once the product hits the market.
Video is a very popular marketing medium in the virtualization world. Some vendors use videos to take shots at competitors, like the infamous “Microsoft Mythbusters” video against VMware. Other times videos are used for nefarious reasons, like the controversial Hyper-V crash video. And IT guys even use video to show off their mad skillz.
Recently, Parallels took the concept of the virtualization marketing video to a new level in terms of creativity, special effects and a degree of weirdness. It combines an Eminem song parody, Avatar-like blue people and a fight between Steve Jobs and Steve Ballmer — all in an attempt to show the benefits of running Windows apps on a Mac with Parallels virtualization. (The chorus goes, “I’m not ashamed/of my PC/but Macintosh/is so sexy.”)
But really, words can’t do this thing justice:
It probably doesn’t surprise you anymore to hear that server virtualization adoption is increasing. Our “Virtualization Decisions 2010 Purchasing Intentions Survey” showed that more companies are planning to expand their virtualization deployments. And the results of a recent IDC survey show how that growth is affecting the hardware market.
Based on responses from more than 400 IT organizations currently deploying server virtualization, IDC forecasts that more than $19 billion a year will be spent on server hardware in support of virtual workloads by 2014. Further, virtualized server shipments are growing at a compound annual growth rate of 14%. That’s more than twice the rate of the entire server market from 2009 to 2014.
Juniper Networks acquired Altor Networks, a popular virtualization security vendor, for $95 million today.
Altor makes Virtual Firewall, which took the bronze medal in the security category of our 2009 Virtualization Products of the Year. Virtual Firewall 4.0, announced in June, added compliance and automation features, as well as deeper integration with VMware’s VMsafe APIs.
The Juniper-Altor acquisition continues the trend of major vendors buying up smaller companies that sell management tools and other point products for virtual infrastructures. It also raises questions about whether security should be a point product for virtualization.
Virtualization management ISV Reflex Systems abruptly replaced President and CEO Peter Privateer Nov. 12 with its former VP of sales and business development Preston Futrell, and with very little explanation.
Get your crystal ball out! It’s time to make some virtualization predictions for 2011.
Email me your predictions by Dec. 17, and we’ll randomly select two winners. One will get a copy of “Grow a Greener Data Center” by Douglas Alger and another will receive “VMware VI and vSphere SDK: Managing the VMware Infrastructure and vSphere” by Steve Jin.
We’ll also publish the best predictions as part of our year-end package. Try to be somewhat realistic — no “Oracle will buy EMC and make all customers move to Oracle VM” — but have fun too!
Americans and Europeans often have different tastes when it comes to football…
It may be time to add virtualization to that list. A new virtualization survey by the German analyst firm KuppingerCole shows significantly higher adoption of Microsoft Hyper-V in Europe than we’ve seen stateside.