It’s not quite the “Poker Chip Incident” of 2008, but Microsoft made its presence known at this year’s show with a full-page ad in USA Today, which was delivered directly to hotel rooms belonging to attendees at the show.
Photo after the jump.
The ad reads, in part:
Dear VMware customers,
VMware is asking many of you to sign 3-year license agreements for your virtualization projects. But with the arrival of cloud computing, signing up for a 3-year virtualization commitment may lock you into a vendor that cannot provide you with the breadth of technology, flexibility or scale that you’ll need to vuild a complete cloud computing environment.
If you’re evaluating a new licensing agreement with VMware, talk to us first. You have nothing to lose and plenty to gain. Not only is Microsoft’s server virtualization solution approximately one-third the cost of a comparable solution from VMware, but also a recent Microsoft study of 150 large companies showed those running Microsoft virtualization spent 24% less on IT labor on an ongoing basis…Most importantly, as you build out the next generation of your IT environment, we can providee you with scalable worldwide public cloud computing services that VMware does not offer.
VMware was secure in the world it had created for itself in the Moscone Center this week, but this ad was a reminder of the wolves still outside the door.