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» VIEW ALL POSTS Sep 10 2010   9:23PM GMT

Justin Bieber on Twitter: A selling point for virtualization?



Posted by: Colin Steele
Tags:
capacity planning
cloud computing
Justin Bieber
server virtualization

By Alyssa Wood, Assistant Site Editor

It has come to this: the Justin Bieber Twitter page accounts for 3% of the entire Twitter server infrastructure. Considering the millions of Twitter pages out there (whether celebrity or average Joe), that figure is pretty astonishing.
justin bieber on twitter
Web designer/blogger Dustin Curtis posted it online Sept. 6 — via Twitter, of course. Curtis said a Twitter employee gave him the information that “racks of servers” are dedicated to the young pop star. Company reps did not confirm the report but did say the Justin Bieber Twitter account is one of the most popular, according to CNN.

Curtis also said that Twitter’s infrastructure was not originally designed to handle the influx of replies that a hugely popular account, such as Bieber’s, receives every second. (The Justin Bieber Twitter account, @justinbieber, has more than 5.1 million followers.) That was clear during the FIFA World Cup this summer, when record usage of the site caused Twitter outages for more than five hours in one week.

No one could have foreseen the mania that Twitter — or Bieber, for that matter — would induce. But the capacity issues facing Twitter, albeit on a much larger scale, are common among organizations of all sizes.

For many businesses, consolidating physical servers into virtual machines (VMs) is an effective way to increase server capacity. But sometimes that isn’t enough.

To that end, the Twitter Engineering Blog said the company doubled its network capacity in response to downtime in the past few months. A post on July 21 also said Twitter would improve its platform by rebalancing traffic to redistribute the workload, better monitoring the network and doubling the throughput to the tweet database.

For companies like Twitter that experience sudden peaks in necessary capacity (thanks to Bieber Fever or other causes), cloud computing is another option. With the cloud model, an organization can increase server capacity during busy times, then return to normal when the hysteria dies down.

Justin Bieber’s next haircut will be cause for retweets and replies through the roof. Your organization probably won’t have to deal with that, but sooner or later, capacity will become a problem. And virtualization and cloud computing could be the solution.

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