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» VIEW ALL POSTS Jul 9 2008   8:12AM GMT

Four reasons why VMware will retain market share position over the next five years



Posted by: Rick Vanover
Tags:
Rick Vanover
Virtualization strategies
VMware

Speculations are overflowing within the virtualization community following Diane Greene’s resignation from VMware. As a glass-half-full kind of guy, I’d like to offer my reasons why VMware may thrive in the next several years.

First and foremost, I feel that VMware’s technology has the potential to continue to be superior to the competition. While price is among the more important decision points, the superior product will hold its own in the marketplace despite the higher price. The standing example in this arena is enterprise databases. Oracle is a better database platform than Microsoft’s offerings, yet both hold good position in the market place. A certain amount of normalization of market share for VMware is to be expected as other hypervisors and management products enter the market, but more organizations have yet to enter the market as a customer.

Storage integration will continue to drive the richest virtualization platforms. The most underrated technology that VMware has ever produced is the virtual machine file system or VMFS. VMware’s implementation of this technology will improve over time, and the competition is not yet there in this space.

VMware will have a lower host hardware cost per VM for the same performance deliverables. While this is incredibly difficult to precisely quantify, my experience is that VMware can run more virtual machines than Hyper-V on the same hardware. Again, because price is among the most important decision points, this point may help VMware as hardware becomes more capable for virtualization technologies.

VMware can continue to innovate within the virtualization space. VMware has the virtualization expertise to provide new products into the market, and among the major players in the field they would be the most suited to innovate at this point.

It is a given that the other platforms will make gains in market share with the relative flood of products into the space. But considering VMware’s proven ability to innovate in this space, they have the chance to retain their lead and keep going in the correct direction. We will see!

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