Just when you thought virtualization vendor relationships couldn’t get any more complicated, Citrix has signed up as a VMware technology alliance partner.
Is this the dawn of a new era between these two longstanding rivals? Um, no. It’s just a way for Citrix to be more involved at VMworld 2010.
Last year, as you may remember, Microsoft and Citrix said they weren’t allowed to demo competing products on the VMworld floor because of changes to VMware’s exhibitor agreement. The brouhaha left both vendors with very small booths, searching for creative ways to get their messages across. Microsoft employees wore T-shirts that vaguely alluded to the controversy, from what I remember, and Citrix took out ads on taxis throughout San Francisco.
Apparently that wasn’t enough for Citrix, which became a VMware partner “in order to participate more fully and openly at VMworld,” according to company blogger Kim Woodward. Citrix will be a silver sponsor of VMworld and have a booth twice as large as last year’s. Microsoft hasn’t made a similar move, though.