Buzz’s Blog: On Web 3.0 and the Semantic Web

Dec 27 2010   4:53AM GMT

Godaddy spam: 255 in 18 months

Roger King Roger King Profile: Roger King

Godaddy: five stars.

I have a handful of domains that I have bought on the GoDaddy site.  They also host a few domains for me.  And I use one of their email accounts quite heavily.  Their servers are fast, their web mail interface is intuitive and visually pleasing, their rates are highly competitive, and their customer service is great.  I’ve never had any problem getting someone on the phone who wants to aggressively solve my problem.

That’s the good stuff.  This is the bad stuff: the website

Their retail website is (somewhat ironically) noisy, confusing, and tangled.  I’m surprised they don’t have something a lot better.  They should find the guy who made their mail/calendar pages.

I wonder if perhaps the reason their retail web pages are so noisy is so that you can’t easily distinguish useful information from the countless ads that appear on the web pages as you try to perform a simple transaction.  Maybe they want me to have to read their ads figuring that on the average, it will lead to more sales.

The real bad stuff: spam.

The problem, though – the real problem – is the spam.  Over the past 19 months, they have sent me 255 pieces of spam.  That’s almost one every other day.  Seriously.  They consist mostly of short term coupons that will get me a discount – if I act fast.

A handful of them are below.  (I won’t make you look at the noisy images and other text that comes with these tag lines.)

HOLIDAY SAVINGS are available at Go Daddy. SAVE 28%* — Four Days Only!

SAVE 30% on .COM, plus special savings on other favorite domains!

you have from Wednesday to Wednesday to SAVE 20% OFF your order of $50 or more!*

Exclusive offer from Go Daddy  |  Call us 24/7: 480-505-8821  |

2009 has been an amazing year for Go Daddy – and we couldn’t have done it without customers like you! To say thanks, we’re giving you 15% OFF your order of $40 or more* when you order before midnight (PT) on December 31, 2009.

Time is running out. Act now to get 20% OFF* your order of $75 or more. This special offer expires soon, so don’t wait – order today!

Never pay retail.

The messages come at such a high rate that I never read anything from Godaddy, and have missed meaningful messages about my account account, because they were sucked in by my spam folder.   I leave them there, and when I decide I want to buy something else from Godaddy, I look at the most recent couple of coupons.  If there isn’t one that will save me 15 or 30%, I wait to make my purchase.  Clearly, you should never, never pay GoDaddy’s full retail price.

It’s fun to see just how many pieces of spam they send me.  Hell, I counted them.

There is a lesson here.

We are so used to being saturated with ads that GoDaddy isn’t even concerned about pissing off their customers with the noisy, buy-something-else-now website and their nonstop stream of spam.  Is the Web being ruined?

But, when it comes to GoDaddy, in all honesty, their reliable servers and motivated service people make it all worthwhile.  Honest.

 

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