If you are naive enough to think that you can post anything online, or even surf to a “safe” site, and maintain any semblance of privacy online, then you haven’t been paying attention. If you’re online, most of your life and all of your surfing habits are known. Gary Kovacs, CEO of the Mozilla Corporation gave a talk at TED in February, 2012 called “Tracking the Trackers.” If you aren’t outraged after watching the video, then you’re either completely apathetic or totally clueless.
As you surf the Web, information is being collected about you. Web tracking is not 100% evil — personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. But, says Gary Kovacs, it’s your right to know what data is being collected about you and how it affects your online life. He unveils a Firefox add-on to do just that.
The video is just under seven minutes long and well worth watching. I also recommend you download the Collusion plugin for Firefox. Download Tracking the Trackers.