Posted by: Roger Crawford
At our retreat they talked about the tough times that the country is seeing and how we need to connect even deeper with our customers. When they start to thinking about opening up and refreshing equipment and addressing needs they have, we are the first they think of not because we have the best price but because we are a trusted person in there lives and business. Someone who actually cares about them and helping them now in these times and afterwards. Arlin handed out a book called the “Go-Giver” and suggested we read it. I brought the book home and sat down and read the book in pretty short order and to me it answered a lot of questions that I have been asked over time on why do your people you support treat you like they do and I really never had a answer to those questions other than the way I treat them. The one thing I see with this is that the people that are dwelling upon just making the sale and themselves and not what it can do for the customer or for us down the road I can see this causing a issue and the ones that are treating the customer as more than that quick sale but someone that when they come to you for the solution to a problem they have and they know you will find the right one for them and also be there afterwards. I would suggest reading the book and you will see what I am talking about. It definitely struck a cord with me.
Til later just Roger