The show floor was electric this year at Sapphire 2008 in Orlando. With over 15,000 attendees, the vendors had their work cut out for them. I saw booths that featured magicians, Guitar Hero, and a 2008 Porsche. A handful took the sex appeal approach. With all these distractions, people were wandering around aimlessly everywhere. Upon noticing the clear behavioral differences I got the urge to ask these people what their original goal was en route to Sapphire.
Mike – UK based oil company
Mike said that he was doing board research on SAP for his “own personal learning experience.” He described his experience at Sapphire thus far as a net cast over everything SAP. His company is not currently using SAP as an ERP solution, but he seemed to think that they will in the future.
Deon – Australasian forest products company
Deon was focused on upgrading SAP, since his company had not upgraded in quite some time. He seemed almost angry in asking,”How does SAP justify the cost of an SAP upgrade?” and “Can it be quicker, with less disruption to the business?” Deon also said his company was very interested in Duet and that Outlook integration is very important.
Nancy – North American computer technology and consulting corporation
Nancy was at Sapphire to gather info about HCM and to “learn more about Cognos.”
Lynn – North American agricultural biotechnology corporation
A “secret agent” for her rapidly growing company — no time to spare! Lynn is researching new capabilities to be unlocked within SAP in order to leverage it properly. She was completely on task, admitting that she has “several meetings with SAP to understand, from a strategy and execution standpoint, where we can go from here.”
Does Sapphire help the average corporation? You tell me… what did you set out to accomplish at Sapphire this year? If you didn’t make it this year, what would you do in a sea of vendors and unlimited enthusiasm?
I’ll be going around next year, so be sure to look for me… I’m sure looking for you.