SAP took more than 100 industry specific embedded analytics and branded them as part of its xApp portfolio. The analytics were first introduced at Sapphire ’05 in Boston. When SearchSAP first reported the analytics announcement, there was a question of whether they would be xApps.
So why call them xApps today? The answer is simple. SAP has branded composite applications that it has either acquired or developed in one of its labs as “xApps.” By adding over 100 embedded composite applications to its xApp line, SAP can point out that it is having initial success in this area. Some analysts suggest that the embedded analytics movement is growing. By pulling specific pieces of data from multiple applications, end-users have better insight into company processes at their fingertips.
In this interview with Roman Bukary, vice president of analytics and composite applications, Bukary explains SAP strategy around analytics and why some firms are getting more from their applications through embedded analytics. Bukary is from SAP product marketing, but the interview is still a good primer on SAP analytical xApps and the direction the software vendor is headed in with composite applications. The interview can be downloaded to your computer or to any digital music device.