Is SAP planning a major offensive against archrival Oracle? It certainly seems to be the case, judging by a recent interview with SAP's Jeff Nolan. Veteran IT reporter and blogger Tom Foremski spoke to Nolan about a number of SAP-related issues, and one of the things that caught my eye was a reference to a new campaign aimed at the Redwood Shores giant.
"Nolan's mission is to develop a strategy that will disrupt Oracle and also use blogging and the new media technologies such as wikis, in building an internal SAP blogosphere," the blog states. Foremski goes on to mention an external component to the strategy, aiming to get the SAP-centered discussion out there as broadly as possible.
Few specifics were given about this new initiative, but with a name like "Attack Oracle" it seems like a fair bet SAP isn't planning to stand down anytime soon.
One area to keep an eye on is the mid-market, where it seems SAP is planning a rather aggressive push in the years ahead. For starters, SAP's midmarket product All-in-One is headed for a more prominent spot in the SAP lineup. This year it will be fully service-enabled – moving onto NetWeaver across all industries – and next year it's due for getting onto the BPP (Business Process Platform). Secondly, SAP predict they'll to go from roughly 1/3 of revenue coming from the midmarket today to 40-45% in 2010. And that's a slice of a considerably larger pie; SAP expects to grow from today's 32,000 customers to 100,000 by 2010. Those customers will have to come from somewhere.
One final observation: Kagermann spent a lot of time talking about All-in-One at the press event last week. Is he setting the stage for some kind of big announcement about All-in-One at Sapphire next month? Time will tell, but rest assured we'll watch this one closely.