As a follow up to the Nucleus Research study, that is said to debunk a high profile SAP advertising campaign, Line 56.com received some feedback from its coverage of the topic. Line56 wrote a column on Nucleus’ research saying that the report didn’t amount to any conclusions.
A follow up report focuses on a company responding that its ROE data reported by Nucleus was wrong.
Meanwhile, Denis Pombriant, a CRM expert and former Aberdeen Group analyst gave his thoughts on the subject, in his blog.
“It's hard to pick a favorite in this mess. SAP has played fast and loose with its customer data for years and Nucleus seems to have made a career out of planting a pie in the face of an unsuspecting high flying corporation. I have never been a fan of the idea of splitting the difference on something like this, of saying, "A pox on both your houses." Maybe it makes me a bad negotiator or maybe it simply says that things should be run to ground, if possible, that we shouldn't just give up,” Pombriant wrote.
-Rob Westervelt, News Editor