Comments on: InBev’s Anheuser-Busch takeover: an SAP win-win

By: DashawnX

DashawnX — Sat, 17 Jan 2009 04:45:18 +0000

If the taking over of the brewery business to InBev will give more great opportunity to invest greater amount this would be a good thing for the brewery company. There is nothing worst with the faltering economy we are living in right now. More people are in need of financial assistance and a payday loan more often than ever. However, the Super Bowl continues to attract many viewers and fans, and still is bringing in the dough. Despite a faltering economy and the rising cost of Super Bowl ads, the spots are selling. Advertising a product or service during the Super Bowl could cost an average person an arm and a leg. Super Bowl commercials are now at $3 million for a 30-second spot, way more than any payday loan will get for you. Anheuser Busch this year spent $27 million for four and a half minutes of advertising. General Motors and FedEx, who won awards for its spot last year, will not be advertising this year because of other financial priorities. To find out who else is making commercial cuts this year at the Super Bowl, check out this article on the payday loan money blog at PersonalMoneyStore.com.

By: PLowther

PLowther — Fri, 10 Oct 2008 10:44:36 +0000

I’m looking into the ERP systems deployed at both organisations.
The case study regarding SAP CRM at Inbev would contradict KFS’s comments, which may beg the question of the integrity of the other comments.

Link: http://66.102.9.104/search?q=cache:w4UY9…

By: kfs

kfs — Thu, 24 Jul 2008 22:04:11 +0000

I see you are drinking the SAP Kool-Aid! Now let’s get the facts right.

1) BudNet is all Teradata and Oracle, no SAP and little or no Business Objects.

2)Much of AB’s Supply Chain and Demand Chain is i2. Most of it is custom. Very little if any of it is SAP.

3) InBev uses CAS for CRM, not SAP.

5) AB has a very comprehensive Oracle based Sales and Execution System — that SAP simply can’t match.

By: Ken Gorf

Ken Gorf — Wed, 16 Jul 2008 18:54:54 +0000

But the “upside” needs to be nurtured. Both systems should be base-lined at the core level to assess how much customisation has been made to each. Then check how much deviation has occurred across their various business units. Then set the rules for putting right earlier mistakes. Then set the policies for moving forward on a common template. Interesting to note that there is no statement of which release each is currently running, nor their plans for ECC 6. As long as they don’t mess with the beer.