Comments on: CNET: SAP “second fiddle to Oracle” http://itknowledgeexchange.techtarget.com/sap-watch/cnet-sap-second-fiddle-to-oracle/ A SearchSAP.com blog Wed, 25 Nov 2009 12:24:22 +0000 http://wordpress.org/?v=2.6.2 By: jim http://itknowledgeexchange.techtarget.com/sap-watch/cnet-sap-second-fiddle-to-oracle/#comment-653 jim Thu, 27 Mar 2008 22:56:59 +0000 http://sap.blogs.techtarget.com/2008/03/24/cnet-sap-second-fiddle-to-oracle/#comment-653 An interesting article however points out a major cultural difference between European advertising and USA advertising. Europe is classed as "high context" culture and as a result adverts do not "spell-out" the message instead "imply" or "ask you to consider". Conversely the USA is a "low-context" advertising culture and thus adverts tend to spell every little factual detail. May explain an American interpretation of SAP adverts and perhaps why SAP adverts in America don’t work.. .. . . . An interesting article however points out a major cultural difference between European advertising and USA advertising. Europe is classed as “high context” culture and as a result adverts do not “spell-out” the message instead “imply” or “ask you to consider”. Conversely the USA is a “low-context” advertising culture and thus adverts tend to spell every little factual detail.

May explain an American interpretation of SAP adverts and perhaps why SAP adverts in America don’t work.. .. . . .

]]> By: SAP Basis http://itknowledgeexchange.techtarget.com/sap-watch/cnet-sap-second-fiddle-to-oracle/#comment-652 SAP Basis Thu, 27 Mar 2008 20:50:13 +0000 http://sap.blogs.techtarget.com/2008/03/24/cnet-sap-second-fiddle-to-oracle/#comment-652 So if the people in train stations and airports have no clue as to what SAP does, and SAP doesn't care that they are clueless, but those in the executive suite do understand, then why is SAP advertising in train stations and airports? And those loony TV commercials don't help either. So if the people in train stations and airports have no clue as to what SAP does, and SAP doesn’t care that they are clueless, but those in the executive suite do understand, then why is SAP advertising in train stations and airports?

And those loony TV commercials don’t help either.

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