Posted by: Jaideep Khanduja
project management, Reputation risk, Software Project
As discussed in the previous article “What is Reputation Risk in regard to a Software Product?” the situation can arise in case of any product or any company. There is no point in getting bogged down if after all sincere efforts the product has failed to be successful at customer place. Better option is to find out the reasons behind its failure or rather put all your efforts to find out what is missing in the product that has not been able to convince the end user and their management. Instead of losing heart and withdrawing the product, focus on those points, act upon them and reproduce the product to the management and the users.
The best way to do this is to quantify the reputation risk. The amazing reasons will emerge out once you start quantifying it. Worst scenario could be that there is nothing wrong with the product but still user’s acceptance level is quite low. Probably the product has been launched or introduced in a wrong way. Probably it has not been introduced to the users well. Probably its key features have not been highlighted the way they should have been.